Facebook & Social Media Advertising In New Suffolk

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In New Suffolk, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

Once you connect with people In New Suffolk, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In New Suffolk to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to talk to our website design agency In New Suffolk to help you to achieve results. Strong designs created by our website design experts help your business and secure results!

Reaching Your Prospects In New Suffolk on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects that have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In New Suffolk is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In New Suffolk Facebook is a superb technique to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO advertising agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design on LI or our online marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063