Facebook & Social Media Advertising In New Suffolk

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In New Suffolk, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you reach people In New Suffolk, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In New Suffolk to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to engage our website design experts In New Suffolk to work with your business to succeed. Great designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In New Suffolk on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Individuals who are followers of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, location, pursuits and much more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In New Suffolk is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In New Suffolk Facebook is an excellent way to reach your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click ad company, our local ad agency, SEO ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design gurus, our graphic design services in NY or our marketing consulting services on Long Island call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063