Facebook & Social Media Advertising In Shelter Island

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Shelter Island, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

After you appear in front of people In Shelter Island, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we hoping to get people In Shelter Island to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to let our website design agency In Shelter Island to assist you to achieve results. Professional designs from our website design experts help you and secure results!

Reaching Your Prospects In Shelter Island on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Potential customers who are followers of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Shelter Island is its capacity to reach prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Shelter Island Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising consultants, SEO advertising agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design gurus, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen on LI and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063