Facebook & Social Media Advertising In Shelter Island

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Shelter Island, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

Once you reach people In Shelter Island, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Shelter Island to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design agency In Shelter Island to serve you to maximize results. Strong designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In Shelter Island on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Potential customers who are fans of your page;
• Individuals who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Shelter Island is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any company who does business regionally In Shelter Island Facebook is a superb technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad company, SEO ad agency in NY or retargeting campaign on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design in Suffolk or our online marketing consulting services on LI contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063