Facebook & Social Media Advertising In Shelter Island

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Shelter Island, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

When you reach people In Shelter Island, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Shelter Island to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to speak with our website design experts In Shelter Island to serve you to succeed. Excellent designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In Shelter Island on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Prospects who are fans of your page;
• People that have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Shelter Island is its ability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Shelter Island Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our NY pay per click advertising company, our local ad experts, SEO ad agency in Nassau or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design experts or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063