Facebook & Social Media Advertising In Greenport West

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Greenport West, with the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In Greenport West, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Greenport West to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to call our website design company In Greenport West to serve you to maximize results. Professional designs created by our website design agency can help and achieve results!

Reaching Your Prospects In Greenport West on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Prospects that are fans of your page;
• People that have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which can include many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Greenport West is its capacity to reach prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who does business regionally In Greenport West Facebook is an excellent technique to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC advertising consultants, our local advertising agency in New York, search engine optimization advertising agency in Nassau County or retargeting campaign on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design gurus, our graphic design in Nassau County or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063