Facebook & Social Media Advertising In Sagaponack

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Sagaponack, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

Once you connect with people In Sagaponack, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Sagaponack to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to let our website design agency In Sagaponack to help you to maximize results. Strong designs designed by our website design company can help and secure results!

Reaching Your Prospects In Sagaponack on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Sagaponack is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Sagaponack Facebook is an excellent way to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in Nassau County, SEO advertising agency in Suffolk or retargeting agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063