Facebook & Social Media Advertising In Sagaponack

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Sagaponack, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you appear in front of people In Sagaponack, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Sagaponack to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to meet with our website design agency In Sagaponack to assist you to maximize results. Excellent designs implemented by our website design experts help you and drive results!

Reaching Your Prospects In Sagaponack on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Individuals who are followers of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which can include many people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Sagaponack is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Sagaponack Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC advertising company, our local ad agency on LI, SEO ad agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design in Nassau or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service in New York and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063