Facebook & Social Media Advertising In Sagaponack

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Sagaponack, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you appear in front of people In Sagaponack, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Sagaponack to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to talk to our website design company In Sagaponack to work with you to maximize results. Great designs by our website design agency drive success and secure results!

Reaching Your Prospects In Sagaponack on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Prospects who are followers of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Sagaponack is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Sagaponack Facebook is a superb way to reach your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC advertising company, our local ad agency on Long Island, SEO ad agency in Suffolk County or retargeting agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design gurus, our graphic design services or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063