Facebook & Social Media Advertising In Southold

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Southold, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, can it be worth the money?

After you appear in front of people In Southold, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Southold to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design experts In Southold to help you to maximize results. Exceptional designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Southold on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Southold is its capability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Southold Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click advertising consultants, our local advertising agency in New York, SEO consultants in Suffolk or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design company, our graphic design services or our online marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063