Facebook & Social Media Advertising In Amagansett

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Amagansett, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

Once you reach people In Amagansett, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Amagansett to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to speak with our website design experts In Amagansett to aid you to achieve results. Strong designs implemented by our website design company will help and secure results!

Reaching Your Prospects In Amagansett on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• People who are followers of your page;
• Prospects who may have very similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Amagansett is its ability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In Amagansett Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, search engine optimization experts or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design professionals, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063