Facebook & Social Media Advertising In Amagansett

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Amagansett, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

Once you reach people In Amagansett, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Amagansett to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Amagansett to work with your business to maximize results. Exceptional designs by our website design agency help you and achieve results!

Reaching Your Prospects In Amagansett on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• People that are followers of your page;
• Prospects who may have very similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Amagansett is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any business who conducts business locally In Amagansett Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local ad agency, SEO ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design experts, our graphic design or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063