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Facebook & Social Media Advertising In Amagansett

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Amagansett

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Amagansett, with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you reach people In Amagansett, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Amagansett to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to engage our website design experts In Amagansett to assist you to maximize results. Effective designs designed by our website design company drive success and secure results!

Amagansett lead generation on Facebook
target your audience In Amagansett with Facebook

Reaching Your Prospects In Amagansett on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your web site previously (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Individuals who may have related interests (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Amagansett is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

  • Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
  • For any company who does business regionally In Amagansett Facebook is a great way to reach your target audience.
  • We can concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising company, our local advertising professionals, SEO experts in New York or retargeting agencies in Suffolk
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design services in Suffolk County or our marketing consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In Amagansett

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in NY and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063