Facebook & Social Media Advertising In Amagansett

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Amagansett, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you reach people In Amagansett, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your website? Are we trying to get people In Amagansett to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to meet with our website design experts In Amagansett to aid your business to maximize results. Quality designs from our website design experts will help and drive results!

Reaching Your Prospects In Amagansett on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Potential customers that are fans of your page;
• Individuals who may have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, area, interests and more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Amagansett is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Amagansett Facebook is a superb technique to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC ad company, our local advertising agency in Suffolk County, SEO professionals or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design experts, our graphic design or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063