Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Amagansett If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Amagansett, possessing the interests and geo targeting you seek. Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it? Once you reach people In Amagansett, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Amagansett to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations? Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish. Remember to reach out to our website design company In Amagansett to work with you to maximize results. Professional designs designed by our website design agency can help and achieve results! Reaching Your Prospects In Amagansett on Facebook There are numerous methods to reach an "Audience" on Facebook: Concentrating on individuals who have been to your web site previously (retargeting); Potential customers who are fans of your page; Potential customers that have related interests (including other pages on Facebook); Individuals who meet demographic considerations; Prospects that are currently your customers; and the list goes on... With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our ads to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google and Bing: No Search Necessary The primary benefit Facebook offers In Amagansett is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently. The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Great for Reaching Local Market Places Are you an attorney? Health care provider? Home repair company? A restaurant or retailer? For any company who does business locally In Amagansett Facebook is a superb method to appear in front of your audience. We are able to target your prospects in many ways. Only want to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Wednesday? We can do that. The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right area, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help). In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next. If you would like to discuss the services of our LI pay per click ad company, our local advertising agency, SEO ad agency in Suffolk or retargeting companies please contact our offices. So is Social Media Advertising on Facebook a Great Deal? Whether Facebook is really a "great deal" for your marketing spend really will depend on the numbers. Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our NY website design consultants, our graphic design on L.I. or our marketing consulting services in Suffolk County contact us today. Facebook Strategies Have To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook. Our lead generation in Nassau County and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing and Advertising In Amagansett and Facebook Everyone's needs are very different, there are no blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're very happy to go over your business and needs, and see if there is a way we can assist you to successfully improve your business. 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