Facebook & Social Media Advertising In Amagansett

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Amagansett, possessing the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

When you reach people In Amagansett, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Amagansett to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design experts In Amagansett to aid you to succeed. Quality designs from our website design company can help and achieve results!

Reaching Your Prospects In Amagansett on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Prospects who are fans of your page;
• Potential customers who have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Amagansett is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Amagansett Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad company on Long Island, SEO professionals in NY or retargeting companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service in NY and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063