Facebook & Social Media Advertising In Amagansett

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Amagansett, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

When you connect with people In Amagansett, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Amagansett to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to talk to our website design company In Amagansett to serve your business to maximize results. Exceptional designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects In Amagansett on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• Prospects that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, passions and more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Amagansett is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Amagansett Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad experts in Nassau County, SEO ad agency in Suffolk or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead gen service on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063