Facebook & Social Media Advertising In Wainscott

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Wainscott, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Wainscott, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Wainscott to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design company In Wainscott to help you to achieve real results. Great designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Wainscott on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, area, hobbies and much more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Wainscott is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Wainscott Facebook is an excellent technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad consultants, our local advertising company, SEO advertising agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design professionals, our graphic design experts on Long Island or our advertising consulting services in New York contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063