Facebook & Social Media Advertising In Noyack

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Noyack, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you reach people In Noyack, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Noyack to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to allow our website design company In Noyack to work with your business to achieve real results. Strong designs created by our website design company help you and secure results!

Reaching Your Prospects In Noyack on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Prospects who are followers of your page;
• People who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Noyack is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Noyack Facebook is a great way to reach your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising company, our local ad experts in New York, SEO company or remarketing agency on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design in Nassau County or our advertising consulting services in NY contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063