Facebook & Social Media Advertising In Noyack

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Noyack, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you reach people In Noyack, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Noyack to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design experts In Noyack to assist your business to succeed. Excellent designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Noyack on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, pursuits and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Noyack is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any company who does business locally In Noyack Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local ad agency, SEO consultants or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design gurus, our graphic design services or our marketing consulting services on L.I. call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063