Facebook & Social Media Advertising In Southampton

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Southampton, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

Once you reach people In Southampton, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Southampton to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design agency In Southampton to work with you to achieve real results. Strong designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Southampton on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, pursuits and much more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Southampton is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who does business locally In Southampton Facebook is a superb way to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in NY, search engine optimization ad agency in Nassau County or retargeting agencies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design gurus, our graphic design experts on LI or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid media advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063