Facebook & Social Media Advertising In Southampton

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Southampton, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

After you connect with people In Southampton, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Southampton to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to meet with our website design experts In Southampton to help you to achieve results. Powerful designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Southampton on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Prospects that are fans of your page;
• Prospects who have very similar passions (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, passions and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Southampton is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Southampton Facebook is a superb way to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau PPC advertising company, our local advertising agency, SEO ad agency in NY or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design gurus, our graphic design companies in Nassau or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063