Facebook & Social Media Advertising In Southampton

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Southampton, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

Once you reach people In Southampton, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Southampton to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design agency In Southampton to help your business to succeed. Professional designs designed by our website design company will help and drive results!

Reaching Your Prospects In Southampton on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Prospects who are followers of your page;
• People who have similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Southampton is its capability to reach prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who conducts business regionally In Southampton Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design companies in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063