Facebook & Social Media Advertising In Sag Harbor

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Sag Harbor, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you reach people In Sag Harbor, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Sag Harbor to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design agency In Sag Harbor to aid your business to achieve real results. Great designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In Sag Harbor on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Prospects who are followers of your page;
• Individuals that have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, passions and much more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Sag Harbor is its capability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any organization who does business locally In Sag Harbor Facebook is a superb technique to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency in Suffolk County, SEO ad agency on Long Island or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design company, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063