Facebook & Social Media Advertising In Cutchogue

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Cutchogue, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

Once you connect with people In Cutchogue, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we trying to get people In Cutchogue to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design company In Cutchogue to aid your business to maximize results. Excellent designs by our website design experts can help and achieve results!

Reaching Your Prospects In Cutchogue on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Individuals who are followers of your page;
• Individuals who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Cutchogue is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Cutchogue Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our LI PPC ad agency, our local advertising company in Suffolk, SEO ad agency in Nassau County or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063