Facebook & Social Media Advertising In Cutchogue

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Cutchogue, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

After you reach people In Cutchogue, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Cutchogue to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine what it is that you need to achieve.

Remember to call our website design experts In Cutchogue to assist you to maximize results. Quality designs from our website design company drive success and drive results!

Reaching Your Prospects In Cutchogue on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, pursuits and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Cutchogue is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Cutchogue Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad agency, our local advertising agency on Long Island, SEO advertising agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design on Long Island or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063