Facebook & Social Media Advertising In Cutchogue

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Cutchogue, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you appear in front of people In Cutchogue, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Cutchogue to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design company In Cutchogue to serve your business to achieve real results. Strong designs by our website design company help your business and secure results!

Reaching Your Prospects In Cutchogue on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Individuals that are fans of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, location, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Cutchogue is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In Cutchogue Facebook is a superb way to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local advertising consultants in Nassau County, search engine optimization ad agency on LI or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design gurus, our graphic design companies or our advertising consulting services in New York call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063