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Facebook & Social Media Advertising In Cutchogue

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Cutchogue

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Cutchogue, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

Once you connect with people In Cutchogue, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Cutchogue to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design company In Cutchogue to assist you to maximize results. Excellent designs developed by our website design company drive success and achieve results!

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target your audience In Cutchogue with Facebook

Reaching Your Prospects In Cutchogue on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your website previously (retargeting);
  • Individuals that are enthusiasts of your page;
  • People who may have similar passions (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, pursuits and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Cutchogue is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

  • Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
  • For any company who conducts business locally In Cutchogue Facebook is a superb technique to reach your audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising agency on Long Island, search engine optimization ad agency or remarketing agency
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design or our online marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Cutchogue

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063