Facebook & Social Media Advertising In Cutchogue

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Cutchogue, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you connect with people In Cutchogue, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Cutchogue to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to speak with our website design experts In Cutchogue to assist you to maximize results. Great designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Cutchogue on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, area, pursuits and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Cutchogue is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are limited to the people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Cutchogue Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency, SEO advertising agency or remarketing agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design professionals, our graphic design in Suffolk County or our advertising consulting services in New York call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063