Facebook & Social Media Advertising In Cutchogue

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Cutchogue, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

After you appear in front of people In Cutchogue, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Cutchogue to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to reach out to our website design company In Cutchogue to assist your business to maximize results. Exceptional designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Cutchogue on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• People who are fans of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, interests and even more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Cutchogue is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In Cutchogue Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC ad agency, our local ad consultants, SEO ad agency or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design companies in Suffolk or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063