Facebook & Social Media Advertising In Hampton Bays

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Hampton Bays, with the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

After you reach people In Hampton Bays, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Hampton Bays to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to allow our website design agency In Hampton Bays to work with your business to achieve real results. Powerful designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Hampton Bays on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Prospects that are fans of your page;
• People who may have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Hampton Bays is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any company who does business locally In Hampton Bays Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local advertising agency in NY, SEO consultants in Suffolk County or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design in Suffolk or our advertising consulting services on Long Island contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063