Facebook & Social Media Advertising In Hampton Bays

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Hampton Bays, with the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

When you reach people In Hampton Bays, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Hampton Bays to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to call our website design experts In Hampton Bays to work with you to maximize results. Great designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects In Hampton Bays on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• People that are enthusiasts of your page;
• Individuals that have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, pursuits and much more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Hampton Bays is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any organization who does business regionally In Hampton Bays Facebook is a superb technique to reach your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency in New York, SEO company in Suffolk or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design agency, our graphic design on L.I. or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation on L.I. and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063