Facebook & Social Media Advertising In Hampton Bays

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Hampton Bays, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you connect with people In Hampton Bays, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Hampton Bays to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to call our website design agency In Hampton Bays to work with you to achieve results. Effective designs created by our website design company help you and drive results!

Reaching Your Prospects In Hampton Bays on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• People who are fans of your page;
• Individuals that have related passions (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Hampton Bays is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Hampton Bays Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click advertising company, our local advertising agency, SEO professionals on Long Island or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design in Suffolk or our advertising consulting services in New York contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen company in New York and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063