Facebook & Social Media Advertising In Water Mill

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Water Mill, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

After you appear in front of people In Water Mill, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Water Mill to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to let our website design agency In Water Mill to work with your business to achieve results. Exceptional designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Water Mill on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• People who are followers of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Water Mill is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Water Mill Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Nassau, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design companies in Suffolk County or our marketing consulting services in New York contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063