Facebook & Social Media Advertising In Water Mill

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Water Mill, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you reach people In Water Mill, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Water Mill to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to allow our website design agency In Water Mill to work with your business to achieve results. Excellent designs designed by our website design agency help your business and secure results!

Reaching Your Prospects In Water Mill on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Water Mill is its capacity to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any business who does business locally In Water Mill Facebook is a superb technique to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local ad agency in Suffolk County, SEO consultants in Suffolk or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design gurus, our graphic design in Suffolk County or our marketing consulting services in NY contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063