Facebook & Social Media Advertising In Springs

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Springs, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you reach people In Springs, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Springs to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design company In Springs to serve your business to achieve real results. Powerful designs from our website design experts help your business and achieve results!

Reaching Your Prospects In Springs on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• People that are followers of your page;
• Prospects who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Springs is its ability to reach prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Springs Facebook is a great method to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC advertising company, our local ad consultants, SEO consultants or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web design agency, our graphic design on LI or our advertising consulting services in New York contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063