Facebook & Social Media Advertising In Springs

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Springs, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

When you connect with people In Springs, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Springs to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company In Springs to work with you to maximize results. Quality designs by our website design agency help you and secure results!

Reaching Your Prospects In Springs on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Springs is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any business who does business regionally In Springs Facebook is a superb way to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design agency, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063