Facebook & Social Media Advertising In Montauk

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Montauk, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

When you reach people In Montauk, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Montauk to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to call our website design company In Montauk to help your business to succeed. Professional designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Montauk on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Montauk is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Montauk Facebook is an excellent method to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising professionals, SEO ad agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design in Nassau County or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063