Facebook & Social Media Advertising In East Hampton

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In East Hampton, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

Once you appear in front of people In East Hampton, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In East Hampton to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to let our website design company In East Hampton to serve you to achieve real results. Exceptional designs from our website design experts can help and achieve results!

Reaching Your Prospects In East Hampton on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• Prospects who are fans of your page;
• People who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, pursuits and more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In East Hampton is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any company who does business regionally In East Hampton Facebook is a superb technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our NY pay per click ad company, our local ad agency on Long Island, SEO advertising agency on Long Island or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design agency, our graphic design services in Nassau County or our advertising consulting services in NY contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063