Facebook & Social Media Advertising In East Hampton

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In East Hampton, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

After you connect with people In East Hampton, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In East Hampton to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to reach out to our website design agency In East Hampton to serve your business to succeed. Effective designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In East Hampton on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• People who are fans of your page;
• Potential customers who have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In East Hampton is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In East Hampton Facebook is a great way to reach your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Nassau County, search engine optimization ad agency in NY or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our online advertising consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063