Facebook & Social Media Advertising In East Hampton

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In East Hampton, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

After you reach people In East Hampton, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In East Hampton to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In East Hampton to assist you to maximize results. Powerful designs created by our website design agency help you and secure results!

Reaching Your Prospects In East Hampton on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• People who are enthusiasts of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In East Hampton is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business regionally In East Hampton Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad company, our local advertising company, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design gurus, our graphic design experts or our marketing consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display ads experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063