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Facebook & Social Media Advertising In East Hampton

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In East Hampton

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In East Hampton, with the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

Once you reach people In East Hampton, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In East Hampton to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design experts In East Hampton to help you to maximize results. Excellent designs designed by our website design company help your business and secure results!

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target your audience In East Hampton with Facebook

Reaching Your Prospects In East Hampton on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have visited your site before (retargeting);
  • People who are enthusiasts of your page;
  • Individuals that have very similar pursuits (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In East Hampton is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

  • Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
  • For any company who conducts business locally In East Hampton Facebook is a superb technique to reach your audience.
  • We are able to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our LI pay per click advertising consultants, our local ad company, SEO ad agency in New York or remarketing campaign in New York
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design companies in New York or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In East Hampton

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service in New York and services of our display ads experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063