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Facebook & Social Media Advertising In East Hampton

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In East Hampton

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In East Hampton, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

When you connect with people In East Hampton, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In East Hampton to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design agency In East Hampton to aid you to maximize results. Powerful designs created by our website design experts help your business and secure results!

East Hampton lead generation on Facebook
target your audience In East Hampton with Facebook

Reaching Your Prospects In East Hampton on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your site previously (retargeting);
  • Individuals that are fans of your page;
  • Prospects who may have very similar passions (such as other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, hobbies and more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In East Hampton is its ability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

  • Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
  • For any business who conducts business regionally In East Hampton Facebook is a great way to appear in front of your target audience.
  • We are able to target your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising company in Nassau, search engine optimization ad agency or retargeting agencies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In East Hampton

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063