Facebook & Social Media Advertising In Orient

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Orient, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

Once you connect with people In Orient, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Orient to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to allow our website design company In Orient to serve you to achieve real results. Quality designs by our website design company will help and achieve results!

Reaching Your Prospects In Orient on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, hobbies and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Orient is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Orient Facebook is a superb way to reach your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local advertising company, SEO advertising agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design services or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063