Facebook & Social Media Advertising In Orient

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Orient, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

Once you reach people In Orient, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Orient to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to call our website design experts In Orient to serve your business to succeed. Exceptional designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Orient on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Orient is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Orient Facebook is a great way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau pay per click advertising company, our local ad company in Nassau, SEO professionals in Nassau or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design professionals, our graphic design or our marketing consulting services in NY call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063