Facebook & Social Media Advertising In Shelter Island Heights

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Shelter Island Heights, with the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you connect with people In Shelter Island Heights, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Shelter Island Heights to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design agency In Shelter Island Heights to assist you to succeed. Professional designs from our website design experts can help and secure results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, passions and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Shelter Island Heights is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Shelter Island Heights Facebook is an excellent way to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click advertising consultants, our local advertising agency in Suffolk, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in NY or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063