Facebook & Social Media Advertising In Shelter Island Heights

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Shelter Island Heights, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you appear in front of people In Shelter Island Heights, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Shelter Island Heights to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to let our website design experts In Shelter Island Heights to work with your business to maximize results. Great designs implemented by our website design company help you and drive results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• People that are enthusiasts of your page;
• Prospects that have similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, hobbies and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Shelter Island Heights is its capability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any organization who does business locally In Shelter Island Heights Facebook is a great way to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising experts on Long Island, search engine optimization ad agency in Nassau or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design experts or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service on LI and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063