Facebook & Social Media Advertising In Shelter Island Heights

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Shelter Island Heights, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you appear in front of people In Shelter Island Heights, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Shelter Island Heights to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to allow our website design agency In Shelter Island Heights to serve your business to maximize results. Excellent designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Shelter Island Heights on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People that are enthusiasts of your page;
• Prospects that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, passions and much more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Shelter Island Heights is its capacity to reach prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In Shelter Island Heights Facebook is an excellent method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising company, our local ad company, SEO company or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design experts, our graphic design in NY or our advertising consulting services in NY contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063