888-420-0063

Facebook & Social Media Advertising In Bridgehampton

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Bridgehampton

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Bridgehampton, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you appear in front of people In Bridgehampton, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Bridgehampton to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to talk to our website design company In Bridgehampton to serve you to achieve results. Excellent designs from our website design company drive success and drive results!

Bridgehampton lead generation on social media
target your audience In Bridgehampton with Facebook

Reaching Your Prospects In Bridgehampton on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your web site previously (retargeting);
  • People that are followers of your page;
  • People who may have related passions (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Bridgehampton is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

  • Are you an attorney? Physician? Home renovation business? A restaurant or store?
  • For any company who conducts business regionally In Bridgehampton Facebook is an excellent technique to reach your target audience.
  • We can target your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local advertising consultants, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design companies in Nassau or our advertising consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Bridgehampton

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063