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Facebook & Social Media Advertising In Bridgehampton

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bridgehampton

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Bridgehampton, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

When you connect with people In Bridgehampton, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Bridgehampton to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to call our website design agency In Bridgehampton to serve your business to achieve results. Professional designs from our website design experts help your business and drive results!

Bridgehampton lead generation on Facebook
target your audience In Bridgehampton with Facebook

Reaching Your Prospects In Bridgehampton on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting those who have been to your website in the past (retargeting);
  • Prospects that are fans of your page;
  • Individuals who may have related interests (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, interests and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Bridgehampton is its ability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

  • Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
  • For any business who conducts business regionally In Bridgehampton Facebook is a great way to reach your audience.
  • We can concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising company, our local advertising agency in Nassau, SEO ad agency or remarketing agencies in New York
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing spend really depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design in NY or our advertising consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook In Bridgehampton

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid media professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063