Facebook & Social Media Advertising In Bridgehampton

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Bridgehampton, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

After you reach people In Bridgehampton, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Bridgehampton to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design company In Bridgehampton to assist you to succeed. Strong designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Bridgehampton on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, area, passions and more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Bridgehampton is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In Bridgehampton Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI website design consultants, our graphic design companies in New York or our advertising consulting services in Nassau call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063