Facebook & Social Media Advertising In Bridgehampton

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bridgehampton

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bridgehampton, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

When you reach people In Bridgehampton, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Bridgehampton to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to call our website design experts In Bridgehampton to serve you to achieve real results. Professional designs developed by our website design experts help your business and achieve results!

Bridgehampton lead generation on social media
target your audience In Bridgehampton with Facebook

Reaching Your Prospects In Bridgehampton on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your website previously (retargeting);
  • People who are enthusiasts of your page;
  • People who have similar passions (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Bridgehampton is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

  • Are you an attorney? Physician? Home services company? A restaurant or merchant?
  • For any organization who does business regionally In Bridgehampton Facebook is a superb technique to appear in front of your target audience.
  • We can target your prospects in many ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC ad company, our local advertising agency, SEO ad agency in Nassau County or retargeting agencies
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design agency, our graphic design on L.I. or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Bridgehampton

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063