Facebook & Social Media Advertising In Bridgehampton

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Bridgehampton, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In Bridgehampton, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Bridgehampton to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to call our website design agency In Bridgehampton to help your business to maximize results. Strong designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Bridgehampton on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Bridgehampton is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to people actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any business who does business locally In Bridgehampton Facebook is a great method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click ad consultants, our local advertising company in Suffolk, SEO professionals on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design in New York or our online advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063