Facebook & Social Media Advertising In Northwest Harbor

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Northwest Harbor, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

When you reach people In Northwest Harbor, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Northwest Harbor to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design company In Northwest Harbor to help you to achieve real results. Quality designs from our website design experts can help and secure results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have related interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Northwest Harbor is its capability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any business who does business regionally In Northwest Harbor Facebook is a superb method to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC advertising agency, our local ad experts in Suffolk County, SEO ad agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design consultants, our graphic design in Suffolk County or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in New York and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063