Facebook & Social Media Advertising In Northwest Harbor

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Northwest Harbor, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

When you reach people In Northwest Harbor, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Northwest Harbor to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design experts In Northwest Harbor to serve your business to maximize results. Professional designs by our website design experts will help and secure results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• People who are followers of your page;
• Prospects who may have similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, pursuits and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Northwest Harbor is its capability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any organization who conducts business locally In Northwest Harbor Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC advertising agency, our local advertising consultants in NY, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design services on Long Island or our online marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063