Facebook & Social Media Advertising In Northwest Harbor

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Northwest Harbor, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

When you reach people In Northwest Harbor, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Northwest Harbor to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to talk to our website design company In Northwest Harbor to assist you to achieve results. Strong designs developed by our website design agency help you and secure results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals that have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, interests and more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Northwest Harbor is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Northwest Harbor Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click advertising consultants, our local ad agency, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design company, our graphic design services in NY or our marketing consulting services in Nassau County call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063