Facebook & Social Media Advertising In Northwest Harbor

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Northwest Harbor, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you reach people In Northwest Harbor, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Northwest Harbor to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design experts In Northwest Harbor to serve you to maximize results. Powerful designs designed by our website design agency will help and drive results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have very similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Northwest Harbor is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any business who conducts business regionally In Northwest Harbor Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO ad agency or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design professionals, our graphic design in Nassau or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063