Facebook & Social Media Advertising In Tuckahoe

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Tuckahoe, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

When you reach people In Tuckahoe, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Tuckahoe to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company In Tuckahoe to help your business to achieve results. Powerful designs from our website design agency help your business and drive results!

Reaching Your Prospects In Tuckahoe on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Individuals who are followers of your page;
• People that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, location, pursuits and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Tuckahoe is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Tuckahoe Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising company, our local advertising agency in New York, SEO ad agency in Nassau or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design company, our graphic design or our online advertising consulting services in Suffolk call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063