Facebook & Social Media Advertising In Tuckahoe

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Tuckahoe, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

When you connect with people In Tuckahoe, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Tuckahoe to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design agency In Tuckahoe to assist you to succeed. Professional designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Tuckahoe on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• People that are followers of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, interests and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Tuckahoe is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who does business regionally In Tuckahoe Facebook is a great method to reach your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency in NY, SEO ad agency in Nassau or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design experts, our graphic design or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in NY and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063