Facebook & Social Media Advertising In Westhampton Beach

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Westhampton Beach, having the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Westhampton Beach, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we trying to get people In Westhampton Beach to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to reach out to our website design experts In Westhampton Beach to assist you to achieve real results. Effective designs developed by our website design experts drive success and secure results!

Reaching Your Prospects In Westhampton Beach on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Westhampton Beach is its capability to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business locally In Westhampton Beach Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local advertising agency, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design agency, our graphic design services in Suffolk County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063