Facebook & Social Media Advertising In Laurel

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Laurel, having the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

After you reach people In Laurel, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Laurel to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to call our website design agency In Laurel to help your business to maximize results. Quality designs from our website design company help your business and achieve results!

Reaching Your Prospects In Laurel on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals who are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Laurel is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any business who does business regionally In Laurel Facebook is an excellent way to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click advertising agency, our local advertising company, SEO advertising agency on LI or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design or our marketing consulting services in NY contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063