Facebook & Social Media Advertising In Peconic

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Peconic, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In Peconic, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Peconic to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to engage our website design agency In Peconic to serve your business to achieve real results. Quality designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Peconic on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People that are fans of your page;
• Individuals who have similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, location, hobbies and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Peconic is its capability to reach prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Peconic Facebook is a great technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local advertising experts in Suffolk County, SEO consultants or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design companies or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063