Facebook & Social Media Advertising In Peconic

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Peconic, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

After you reach people In Peconic, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Peconic to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to figure out what it is that you need to achieve.

Remember to reach out to our website design company In Peconic to work with you to achieve results. Strong designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Peconic on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• People that are fans of your page;
• People who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, area, pursuits and more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Peconic is its ability to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In Peconic Facebook is an excellent technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau County pay per click ad company, our local advertising professionals, SEO ad agency on LI or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design companies in New York or our marketing consulting services in NY call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063