Facebook & Social Media Advertising In Peconic

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Peconic, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

Once you appear in front of people In Peconic, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Peconic to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts In Peconic to help your business to succeed. Quality designs created by our website design company drive success and drive results!

Reaching Your Prospects In Peconic on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• People who are followers of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Peconic is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any organization who does business regionally In Peconic Facebook is a superb way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local advertising agency, search engine optimization ad agency on Long Island or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design experts, our graphic design on Long Island or our online advertising consulting services in Suffolk County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company in New York and services of our paid ads experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063