Facebook & Social Media Advertising In Jamesport

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Jamesport, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

After you appear in front of people In Jamesport, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Jamesport to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to reach out to our website design experts In Jamesport to assist your business to achieve real results. Effective designs by our website design company help your business and drive results!

Reaching Your Prospects In Jamesport on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• People that are followers of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Jamesport is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In Jamesport Facebook is a great method to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC advertising agency, our local advertising agency in NY, SEO ad agency on Long Island or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063