Facebook & Social Media Advertising In Quogue

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Quogue, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

When you appear in front of people In Quogue, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Quogue to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design experts In Quogue to help you to achieve real results. Quality designs developed by our website design experts help your business and achieve results!

Reaching Your Prospects In Quogue on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• People that are fans of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, area, interests and more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Quogue is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who conducts business locally In Quogue Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local ad agency in Suffolk, SEO ad agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation on LI and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063