Facebook & Social Media Advertising In Quogue

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Quogue, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you reach people In Quogue, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Quogue to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to let our website design company In Quogue to assist you to maximize results. Excellent designs created by our website design agency drive success and drive results!

Reaching Your Prospects In Quogue on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Quogue is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business locally In Quogue Facebook is a great technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local ad company in NY, SEO ad agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design agency, our graphic design experts in New York or our advertising consulting services in New York contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063