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Facebook & Social Media Advertising In Center Moriches

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Center Moriches

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Center Moriches, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

After you connect with people In Center Moriches, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Center Moriches to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design company In Center Moriches to work with you to achieve real results. Great designs designed by our website design agency can help and drive results!

Center Moriches lead generation on social media
target your audience In Center Moriches with Facebook

Reaching Your Prospects In Center Moriches on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on people who have visited your web site before (retargeting);
  • Individuals who are fans of your page;
  • Individuals that have very similar pursuits (which include other pages on Facebook);
  • People who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Center Moriches is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

  • Are you a lawyer? Medical professional? Home services company? A restaurant or store?
  • For any organization who conducts business regionally In Center Moriches Facebook is a superb method to appear in front of your target audience.
  • We can focus on your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk pay per click ad agency, our local ad agency on Long Island, SEO ad agency on Long Island or retargeting agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design professionals, our graphic design or our advertising consulting services in Suffolk contact us today.

facebook marketing strategy
social media marketing with facebook In Center Moriches

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063