Facebook & Social Media Advertising In Center Moriches

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Center Moriches, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

After you appear in front of people In Center Moriches, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Center Moriches to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to talk to our website design company In Center Moriches to aid you to achieve results. Professional designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Center Moriches on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Prospects that are fans of your page;
• Individuals who may have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, pursuits and even more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Center Moriches is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In Center Moriches Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Long Island PPC advertising company, our local ad company on Long Island, SEO ad agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design services or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063