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Facebook & Social Media Advertising In Center Moriches

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Center Moriches

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Center Moriches, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you connect with people In Center Moriches, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Center Moriches to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to speak with our website design agency In Center Moriches to serve your business to succeed. Effective designs implemented by our website design company help your business and drive results!

Center Moriches lead generation on social media
target your audience In Center Moriches with Facebook

Reaching Your Prospects In Center Moriches on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Focusing on individuals who have been to your website before (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Potential customers who may have related interests (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, passions and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Center Moriches is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

  • Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
  • For any organization who does business regionally In Center Moriches Facebook is a great way to appear in front of your audience.
  • We are able to target your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC ad consultants, our local advertising consultants on Long Island, SEO ad agency or retargeting agency
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design in Suffolk County or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Center Moriches

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063