Facebook & Social Media Advertising In Center Moriches

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Center Moriches, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you connect with people In Center Moriches, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In Center Moriches to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to talk to our website design company In Center Moriches to work with your business to succeed. Strong designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Center Moriches on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• People who are fans of your page;
• People who may have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Center Moriches is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In Center Moriches Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our New York pay per click advertising agency, our local advertising consultants in Suffolk, SEO ad agency on LI or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design experts, our graphic design in Suffolk or our advertising consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063