Facebook & Social Media Advertising In Center Moriches

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Center Moriches, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

After you connect with people In Center Moriches, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we trying to get people In Center Moriches to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to meet with our website design experts In Center Moriches to help your business to achieve results. Quality designs implemented by our website design company will help and secure results!

Reaching Your Prospects In Center Moriches on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Individuals that are fans of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Center Moriches is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Center Moriches Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County pay per click ad consultants, our local advertising agency in Nassau, search engine optimization ad agency in Nassau or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design company, our graphic design companies or our advertising consulting services in Suffolk call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in New York and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063