Facebook & Social Media Advertising In Moriches

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Moriches, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

Once you connect with people In Moriches, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Moriches to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design agency In Moriches to work with your business to maximize results. Professional designs from our website design agency will help and drive results!

Reaching Your Prospects In Moriches on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Moriches is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Moriches Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising consultants, our local advertising experts, SEO ad agency in NY or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design companies in Nassau or our marketing consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063