Facebook & Social Media Advertising In Moriches

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Moriches, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

Once you reach people In Moriches, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Moriches to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to reach out to our website design company In Moriches to help your business to achieve results. Powerful designs by our website design agency drive success and drive results!

Reaching Your Prospects In Moriches on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Individuals who are fans of your page;
• Potential customers who have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, interests and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Moriches is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business locally In Moriches Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising company, our local advertising consultants, SEO consultants or retargeting agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design gurus, our graphic design services in Suffolk County or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063