Facebook & Social Media Advertising In Brookhaven

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Brookhaven, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

When you connect with people In Brookhaven, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Brookhaven to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to meet with our website design agency In Brookhaven to aid you to achieve results. Professional designs by our website design agency will help and achieve results!

Reaching Your Prospects In Brookhaven on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• People that are followers of your page;
• Individuals who may have related passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Brookhaven is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Brookhaven Facebook is a superb technique to appear in front of your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our New York PPC advertising agency, our local ad experts in Suffolk, SEO ad agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design services or our marketing consulting services in New York contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063