Facebook & Social Media Advertising In Brookhaven

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Brookhaven, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

Once you connect with people In Brookhaven, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Brookhaven to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design company In Brookhaven to serve your business to succeed. Strong designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Brookhaven on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who have related passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, hobbies and even more. These people end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Brookhaven is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Brookhaven Facebook is a superb method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Nassau County, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design experts, our graphic design services on LI or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063