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Facebook & Social Media Advertising In Brookhaven

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Brookhaven

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Brookhaven, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

Once you reach people In Brookhaven, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Brookhaven to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Brookhaven to serve you to achieve real results. Powerful designs developed by our website design company drive success and achieve results!

Brookhaven lead generation on Facebook
target your audience In Brookhaven with Facebook

Reaching Your Prospects In Brookhaven on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have visited your site in the past (retargeting);
  • Individuals that are followers of your page;
  • Potential customers who have very similar interests (such as other pages on Facebook);
  • People who meet demographic considerations;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Brookhaven is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

  • Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
  • For any organization who does business locally In Brookhaven Facebook is a superb way to reach your target audience.
  • We have the ability to concentrate on your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local advertising company, search engine optimization ad agency or retargeting agencies in NY
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design on L.I. or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Brookhaven

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063