Facebook & Social Media Advertising In Brookhaven

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Brookhaven

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Brookhaven, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

When you reach people In Brookhaven, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we trying to get people In Brookhaven to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to call our website design agency In Brookhaven to aid you to achieve real results. Great designs developed by our website design company can help and drive results!

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target your audience In Brookhaven with Facebook

Reaching Your Prospects In Brookhaven on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your website before (retargeting);
  • People who are followers of your page;
  • People who have related passions (such as other pages on Facebook);
  • People who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, passions and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Brookhaven is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

  • Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
  • For any organization who does business locally In Brookhaven Facebook is a great method to appear in front of your audience.
  • We can target your prospects in numerous ways.
  • Only need to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad consultants, our local ad consultants in New York, SEO advertising agency in New York or remarketing companies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts or our marketing consulting services in Nassau County call us today.

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social media marketing with facebook In Brookhaven

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063