Facebook & Social Media Advertising In Brookhaven

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Brookhaven, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

Once you appear in front of people In Brookhaven, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Brookhaven to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to call our website design company In Brookhaven to aid your business to maximize results. Professional designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Brookhaven on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Individuals that are followers of your page;
• Prospects who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, pursuits and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Brookhaven is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Brookhaven Facebook is an excellent technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local advertising company on Long Island, SEO ad agency or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design experts in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063