Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Brookhaven If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Brookhaven, possessing the interests and geographic targeting you seek. Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth it? When you appear in front of people In Brookhaven, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Brookhaven to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups? Before launching your campaign, we can help you to determine what it is that you need to accomplish. Remember to call our website design experts In Brookhaven to assist your business to maximize results. Powerful designs designed by our website design company drive success and secure results! Reaching Your Prospects In Brookhaven on Facebook There are many ways to appear in front of an "Audience" on Facebook: Concentrating on people who have been to your web site previously (retargeting); Prospects that are fans of your page; Potential customers that have very similar pursuits (including other pages on Facebook); Potential customers who meet demographic factors; Individuals who are currently your customers; and the list goes on... With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Edge Over Google and Bing: No Search Necessary The primary advantage Facebook offers In Brookhaven is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently. The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Ideal for Reaching Local Market Places Are you a lawyer? Medical professional? Home services company? A restaurant or merchant? For any company who conducts business regionally In Brookhaven Facebook is an excellent method to appear in front of your audience. We are able to target your prospects in numerous ways. Only want to reach women 35-65 in three zip codes? Not a problem! Want to have a special offer on Tuesdays? We can do that. The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right location, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other state of mind. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help). In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be actively hunting for a lawyer, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below. If you would like to talk about the services of our New York pay per click advertising company, our local advertising agency on Long Island, SEO advertising agency in Suffolk or retargeting agencies please contact our offices. So is Facebook Worth It? Whether Facebook is a "great deal" for your advertising dollars genuinely depends upon the numbers. Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again. Just remember to have your visuals strong before launching ads like these. For info about our NY web site design agency, our graphic design experts in Suffolk or our marketing consulting services in Nassau call us today. Facebook Strategies Have To Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook. Our lead generation in Nassau County and services of our display advertising experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Brookhaven and Facebook Everyone's requirements are different, there aren't any blanket answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a meeting . We're very happy to go over your business and needs, and see if there is a way we can help you productively improve your business. 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