Facebook & Social Media Advertising In Brookhaven

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Brookhaven, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you appear in front of people In Brookhaven, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Brookhaven to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design experts In Brookhaven to serve you to achieve real results. Excellent designs created by our website design company can help and drive results!

Reaching Your Prospects In Brookhaven on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• People that have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Brookhaven is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any business who does business locally In Brookhaven Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service in Nassau and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063