Facebook & Social Media Advertising In Shoreham

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Shoreham, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

Once you reach people In Shoreham, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Shoreham to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to engage our website design agency In Shoreham to help you to succeed. Professional designs by our website design agency will help and drive results!

Reaching Your Prospects In Shoreham on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Prospects that are fans of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Shoreham is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Shoreham Facebook is an excellent technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local advertising professionals in Suffolk, SEO ad agency or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063