Facebook & Social Media Advertising In Wading River

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Wading River, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

After you connect with people In Wading River, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Wading River to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to talk to our website design experts In Wading River to aid you to succeed. Powerful designs created by our website design experts help you and secure results!

Reaching Your Prospects In Wading River on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Wading River is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Wading River Facebook is an excellent way to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County PPC ad company, our local ad agency on Long Island, SEO experts or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design agency, our graphic design or our online marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063