Facebook & Social Media Advertising In Wading River

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Wading River, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

Once you reach people In Wading River, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Wading River to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to talk to our website design company In Wading River to work with you to maximize results. Quality designs by our website design company drive success and drive results!

Reaching Your Prospects In Wading River on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• People that are fans of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Wading River is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any business who conducts business locally In Wading River Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click ad consultants, our local advertising experts, SEO ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design professionals, our graphic design services on L.I. or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063