Facebook & Social Media Advertising In Wading River

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Wading River, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

Once you connect with people In Wading River, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Wading River to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to talk to our website design company In Wading River to serve your business to maximize results. Effective designs from our website design company help your business and drive results!

Reaching Your Prospects In Wading River on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• People who are fans of your page;
• Potential customers who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Wading River is its capacity to get to prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Wading River Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency on Long Island, SEO ad agency or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design services or our advertising consulting services in Nassau call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063