Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Mount Sinai If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Mount Sinai, with the interests and geo targeting you seek. Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money? After you appear in front of people In Mount Sinai, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Mount Sinai to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations? Prior to starting your campaign, we are able to help you to identify what it is that you need to achieve. Remember to reach out to our website design company In Mount Sinai to work with you to succeed. Great designs created by our website design agency will help and achieve results! Reaching Your Prospects In Mount Sinai on Facebook There are many ways to reach an "Audience" on Facebook: Targeting those who have been to your website in the past (retargeting); People that are enthusiasts of your page; Potential customers who have very similar passions (such as other pages on Facebook); Prospects who meet demographic factors; Prospects who are already your customers; and the list goes on... With Facebook, we can easily focus on people - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Required The primary benefit Facebook offers In Mount Sinai is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something like what you offer very recently. The search engines are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Getting to Regional Niches Are you an attorney? Physician? Home renovation company? A restaurant or store? For any organization who conducts business locally In Mount Sinai Facebook is a great method to reach your target audience. We have the ability to target your prospects in several ways. Only wish to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special on Tuesdays? We can do that. The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just focusing on the correct prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different frame of mind. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help). In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be actively looking for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next. If you would like to talk about the services of our PPC ad consultants, our local advertising agency, SEO ad agency in Suffolk County or remarketing companies please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is a "good deal" for your advertising and marketing budget truly depends on the numbers. Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk County or our marketing consulting services on LI call us today. Facebook Promotions Have To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook. Our lead gen service in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Mount Sinai and Facebook Everyone's needs are very different, there aren't any all purpose answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule an appointment . We're happy to talk about your business and needs, and see if there is a way we can assist you to productively increase your business. 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