Facebook & Social Media Advertising In Head Of The Harbor

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Head Of The Harbor, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth it?

After you reach people In Head Of The Harbor, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Head Of The Harbor to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to engage our website design agency In Head Of The Harbor to work with your business to succeed. Quality designs by our website design agency can help and achieve results!

Reaching Your Prospects In Head Of The Harbor on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Prospects that are followers of your page;
• Prospects who may have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, pursuits and more. These people become part of an "audience" which may include many people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Head Of The Harbor is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Head Of The Harbor Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our LI PPC ad company, our local advertising company, SEO ad agency in Suffolk County or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063