Facebook & Social Media Advertising In Head Of The Harbor

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Head Of The Harbor, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

After you appear in front of people In Head Of The Harbor, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Head Of The Harbor to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design agency In Head Of The Harbor to work with your business to achieve real results. Powerful designs by our website design agency will help and achieve results!

Reaching Your Prospects In Head Of The Harbor on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Head Of The Harbor is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business locally In Head Of The Harbor Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our NY PPC ad consultants, our local ad agency, SEO advertising agency in Nassau or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063