Facebook & Social Media Advertising In Village Of The Branch

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Village Of The Branch, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

After you appear in front of people In Village Of The Branch, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Village Of The Branch to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design company In Village Of The Branch to work with you to achieve results. Strong designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Village Of The Branch on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• People that are fans of your page;
• Individuals who may have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Village Of The Branch is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Village Of The Branch Facebook is a superb way to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our LI PPC advertising agency, our local ad agency in Suffolk County, SEO ad agency in Suffolk or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design experts, our graphic design experts on Long Island or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063