Facebook & Social Media Advertising In Village Of The Branch

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Village Of The Branch, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you connect with people In Village Of The Branch, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Village Of The Branch to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to engage our website design agency In Village Of The Branch to assist you to maximize results. Strong designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Village Of The Branch on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Prospects who are followers of your page;
• Individuals who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, location, interests and more. These individuals end up part of an "audience" which may include many people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Village Of The Branch is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Village Of The Branch Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in New York, search engine optimization ad agency in Suffolk or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in New York or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063