Facebook & Social Media Advertising In Commack

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Commack, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you connect with people In Commack, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Commack to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design experts In Commack to work with you to succeed. Strong designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Commack on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• People who are followers of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Commack is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any company who conducts business locally In Commack Facebook is a great technique to reach your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad company, our local ad agency on LI, SEO advertising agency in Nassau or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design experts, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063