Facebook & Social Media Advertising In Commack

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Commack, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you appear in front of people In Commack, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In Commack to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design experts In Commack to serve your business to achieve real results. Powerful designs developed by our website design experts drive success and secure results!

Reaching Your Prospects In Commack on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, location, hobbies and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Commack is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Commack Facebook is a superb method to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising professionals in New York, SEO ad agency or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design gurus, our graphic design in NY or our marketing consulting services in NY contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063