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Facebook & Social Media Advertising In Commack

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Commack

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Commack, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

After you connect with people In Commack, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Commack to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to engage our website design agency In Commack to serve your business to achieve results. Excellent designs implemented by our website design company will help and achieve results!

Commack lead generation on social media
target your audience In Commack with Facebook

Reaching Your Prospects In Commack on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting people who have visited your web site before (retargeting);
  • People who are fans of your page;
  • Prospects that have related pursuits (including other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, passions and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Commack is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

  • Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
  • For any organization who does business locally In Commack Facebook is a great technique to appear in front of your target audience.
  • We can concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising company in Suffolk, SEO consultants in New York or retargeting campaign
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design experts or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Commack

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063