Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Commack If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Commack, having the interests and geography you seek. Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money? Once you reach people In Commack, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Commack to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups? Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve. Remember to speak with our website design agency In Commack to help your business to achieve results. Professional designs implemented by our website design agency help your business and secure results! Reaching Your Prospects In Commack on Facebook There are lots of methods to reach an "Audience" on Facebook: Concentrating on people who have been to your web site before (retargeting); Potential customers who are fans of your page; People that have very similar interests (such as other pages on Facebook); Potential customers who meet demographic criteria; Prospects who are currently your customers; and the list goes on... With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, pursuits and even more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Search Engines: No Search Required The primary advantage Facebook offers In Commack is its ability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently. The search engines are limited to people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect. Pro: Facebook is Fantastic for Getting into Local Markets Are you a lawyer? Physician? Home repair company? A restaurant or store? For any organization who does business locally In Commack Facebook is a superb method to reach your audience. We are able to focus on your prospects in several ways. Only need to reach women 35-65 in a few zip codes? No worries! Want to have a special offer on Wednesday? We are able to do that. The appeal of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right market, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different mind-set. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below. If you would like to discuss the services of our New York PPC advertising consultants, our local advertising agency, SEO professionals in NY or retargeting agency in Nassau please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers. Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again. Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our advertising consulting services call us today. Facebook Campaigns Must Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook. Our lead generation service and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Commack and Facebook Everyone's needs are very different, there aren't any blanket answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to talk about your business and requires, and see if there is a way we can assist you to effectively improve your business. 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