Facebook & Social Media Advertising In Commack

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Commack, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

After you appear in front of people In Commack, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Commack to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design company In Commack to assist your business to achieve real results. Effective designs from our website design agency help your business and secure results!

Reaching Your Prospects In Commack on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• People that have related pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, passions and even more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Commack is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any business who does business locally In Commack Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO ad agency in New York or remarketing agency in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design professionals, our graphic design or our advertising consulting services in NY call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063