Facebook & Social Media Advertising In Commack

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Commack, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

After you appear in front of people In Commack, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Commack to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to let our website design company In Commack to work with your business to achieve results. Exceptional designs implemented by our website design agency will help and drive results!

Reaching Your Prospects In Commack on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Commack is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any business who conducts business regionally In Commack Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local ad agency on Long Island, SEO advertising agency in Suffolk or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design services in Nassau County or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063