Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Commack If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Commack, having the interests and geography you want. Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, can it be worth it? When you connect with people In Commack, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Commack to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations? Before launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve. Remember to talk to our website design experts In Commack to work with you to achieve real results. Professional designs by our website design experts can help and secure results! Reaching Your Prospects In Commack on Facebook There are many ways to appear in front of an "Audience" on Facebook: Focusing on individuals who have visited your website before (retargeting); Prospects who are fans of your page; Individuals who have similar interests (including other pages on Facebook); People who meet demographic criteria; Individuals who are already your customers; and the list goes on... With Facebook, we will target people - by gender, age, income, career, job title, location, passions and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google: No Search Necessary The main benefit Facebook offers In Commack is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently. The search engines are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Perfect for Reaching Out to Local Market Places Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer? For any business who does business regionally In Commack Facebook is a superb method to reach your audience. We are able to focus on your prospects in several ways. Only want to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Mondays? We are able to do that. The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by just focusing on the correct prospects, in the right area, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different state of mind. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help). In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below. If you would like to discuss the services of our PPC ad agency, our local advertising experts, SEO advertising agency on Long Island or retargeting companies please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "good deal" for your marketing dollars truly will depend on the numbers. Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design or our online marketing consulting services in NY call us today. Facebook Strategies Must Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook. Our lead gen company in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Commack and Facebook Everybody's needs are different, there are no all purpose answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're very happy to talk about your business and needs, and see if there is a way we are able to assist you to efficiently grow your business. 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