Facebook & Social Media Advertising In Commack

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Commack, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Commack, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Commack to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design company In Commack to work with you to maximize results. Excellent designs by our website design company drive success and achieve results!

Reaching Your Prospects In Commack on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• People who are fans of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Commack is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Commack Facebook is an excellent technique to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local ad company in New York, search engine optimization ad agency in Nassau or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063