Facebook & Social Media Advertising In West Hills

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In West Hills, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you reach people In West Hills, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In West Hills to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design experts In West Hills to aid your business to succeed. Professional designs created by our website design company will help and drive results!

Reaching Your Prospects In West Hills on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• Individuals who may have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, interests and more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In West Hills is its ability to get to prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any company who does business locally In West Hills Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local ad company, SEO consultants or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design consultants, our graphic design experts in Nassau or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063