Facebook & Social Media Advertising In West Hills

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In West Hills, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you connect with people In West Hills, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In West Hills to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to call our website design experts In West Hills to help you to achieve real results. Great designs created by our website design experts help your business and drive results!

Reaching Your Prospects In West Hills on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• People who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In West Hills is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In West Hills Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click ad company, our local ad experts on LI, SEO ad agency in Suffolk County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design consultants, our graphic design experts in New York or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063