Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In West Hills
If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In West Hills, having the interests and geo targeting you seek.
Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?
Once you reach people In West Hills, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In West Hills to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?
Before launching your marketing campaign, we can help you to figure out precisely what you need to achieve.
Reaching Your Prospects In West Hills on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Focusing on people who have been to your website in the past (retargeting);
- Prospects that are fans of your page;
- Prospects who have related passions (which include other pages on Facebook);
- Potential customers who meet demographic considerations;
- People that are already your customers;
- and the list goes on...
With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, pursuits and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The primary advantage Facebook offers In West Hills is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.
The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting to Local Areas
- Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
- For any organization who does business regionally In West Hills Facebook is an excellent technique to reach your audience.
- We are able to concentrate on your prospects in several ways.
- Only need to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special offer on Mondays? We are able to do that.
The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less expensive than Google and the other engines. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other state of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).
In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.
If you would like to talk about the services of our New York pay per click advertising agency, our local ad company in Suffolk, SEO consultants in Suffolk County or remarketing campaign in Suffolk County
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "great deal" for your advertising and marketing dollars really will depend on the numbers.
Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test all over again.
Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design websites in Suffolk County or our marketing consulting services on L.I. call us today.
Facebook Promotions Have To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.