888-420-0063

Facebook & Social Media Advertising In West Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In West Hills

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In West Hills, possessing the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

When you appear in front of people In West Hills, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In West Hills to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to allow our website design company In West Hills to assist your business to achieve real results. Excellent designs implemented by our website design agency can help and secure results!

West Hills lead generation on Facebook
target your audience In West Hills with Facebook

Reaching Your Prospects In West Hills on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Focusing on people who have visited your web site in the past (retargeting);
  • People who are enthusiasts of your page;
  • Prospects who may have similar passions (such as other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In West Hills is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

  • Are you an attorney? Medical professional? Home services business? A restaurant or store?
  • For any business who conducts business locally In West Hills Facebook is a great technique to appear in front of your audience.
  • We are able to focus on your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local advertising agency, search engine optimization advertising agency in New York or retargeting campaign in New York
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design services or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In West Hills

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063