Facebook & Social Media Advertising In West Hills

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In West Hills, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

After you reach people In West Hills, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In West Hills to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to meet with our website design company In West Hills to aid your business to maximize results. Effective designs developed by our website design company help your business and drive results!

Reaching Your Prospects In West Hills on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Individuals that are followers of your page;
• Individuals who may have related passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, hobbies and more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In West Hills is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business locally In West Hills Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local ad agency, SEO ad agency in Suffolk or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web design experts, our graphic design in Suffolk or our marketing consulting services on L.I. contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063