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Facebook & Social Media Advertising In West Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In West Hills

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In West Hills, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you connect with people In West Hills, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In West Hills to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design company In West Hills to help your business to achieve results. Excellent designs created by our website design agency can help and secure results!

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target your audience In West Hills with Facebook

Reaching Your Prospects In West Hills on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site in the past (retargeting);
  • Potential customers who are followers of your page;
  • Individuals that have very similar passions (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In West Hills is its ability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

  • Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
  • For any company who does business locally In West Hills Facebook is an excellent method to reach your target audience.
  • We are able to focus on your prospects in many ways.
  • Only need to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click ad consultants, our local advertising agency in New York, SEO ad agency or remarketing campaign in Nassau County
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design or our marketing consulting services call us today.

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social media marketing with facebook In West Hills

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation on LI and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063