Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In West Hills If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In West Hills, with the interests and geographic targeting you want. Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money? When you connect with people In West Hills, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In West Hills to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups? Before starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish. Remember to talk to our website design agency In West Hills to assist your business to maximize results. Excellent designs created by our website design agency drive success and achieve results! Reaching Your Prospects In West Hills on Facebook There are numerous approaches to appear in front of an "Audience" on Facebook: Targeting individuals who have visited your website previously (retargeting); People that are fans of your page; Individuals that have related interests (which include other pages on Facebook); Prospects who meet demographic considerations; Individuals who are already your customers; and the list goes on... With Facebook, we are able to target people - by gender, age, income, career, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Google and Bing: No Search Required The primary advantage Facebook offers In West Hills is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently. The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Great for Getting to Regional Niches Are you a lawyer? Doctor? Home repair business? A restaurant or retailer? For any company who does business locally In West Hills Facebook is an excellent technique to appear in front of your audience. We are able to focus on your prospects in several ways. Only want to reach women 35-65 in three zip codes? Not an issue! Want to have a special offer on Wednesday? We are able to do that. The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right region, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different mind-set. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help). In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively searching for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below. If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Nassau, SEO ad agency or retargeting campaign please contact our offices. So is Facebook a Good Deal? Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers. Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design gurus, our graphic design on LI or our advertising consulting services in Suffolk County contact us today. Facebook Campaigns Have To Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook. Our lead gen company and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In West Hills and Facebook Everyone's needs are very different, there aren't any absolute answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to talk about your business and requires, and see if there is a way we can help you productively increase your business. 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