Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In West Hills
If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In West Hills, possessing the interests and geography you seek.
Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?
After you reach people In West Hills, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In West Hills to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?
Prior to launching your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.
Reaching Your Prospects In West Hills on Facebook
There are lots of approaches to appear in front of an "Audience" on Facebook:
- Focusing on people who have visited your web site before (retargeting);
- Prospects that are enthusiasts of your page;
- Individuals that have similar passions (including other pages on Facebook);
- Individuals who meet demographic factors;
- People that are already your customers;
- and the list goes on...
With Facebook, we are able to focus on people - by gender, age, income, profession, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The primary benefit Facebook offers In West Hills is its ability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they probably were looking for something like what you offer quite recently.
The search engines are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Wonderful for Getting into Local Markets
- Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
- For any organization who does business locally In West Hills Facebook is an excellent way to appear in front of your target audience.
- We can concentrate on your prospects in many ways.
- Only want to reach women 35-65 in a few zip codes? No worries!
- Want to have a special offer on Wednesday? We can do that.
The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less costly than Google and the other search engines. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).
In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.
If you would like to talk about the services of our Nassau County PPC advertising company, our local advertising agency, search engine optimization ad agency or retargeting campaign on Long Island
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.
Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.
Just remember to have your design strong before running ads like these. For info about our Nassau website design agency, our graphic design companies on LI or our online marketing consulting services in Nassau County contact us today.
Facebook Campaigns Must Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.