Facebook & Social Media Advertising In West Hills

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In West Hills, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you reach people In West Hills, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In West Hills to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design experts In West Hills to work with your business to maximize results. Excellent designs implemented by our website design agency help you and secure results!

Reaching Your Prospects In West Hills on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In West Hills is its capability to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In West Hills Facebook is a great method to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC ad consultants, our local ad agency, search engine optimization advertising agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts in Suffolk or our marketing consulting services contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063