Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In West Hills
If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In West Hills, possessing the interests and geography you want.
Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?
When you reach people In West Hills, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In West Hills to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?
Before starting your advertising campaign, we can help you to determine what it is that you need to accomplish.
Reaching Your Prospects In West Hills on Facebook
There are numerous methods to reach an "Audience" on Facebook:
- Focusing on individuals who have visited your web site previously (retargeting);
- Prospects who are followers of your page;
- Potential customers that have similar pursuits (which include other pages on Facebook);
- Prospects who meet demographic criteria;
- People that are currently your customers;
- and the list goes on...
With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Google: No Search Required
The main advantage Facebook offers In West Hills is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.
The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Great for Getting to Local Market Places
- Are you an attorney? Medical professional? Home services business? A restaurant or store?
- For any organization who conducts business regionally In West Hills Facebook is an excellent technique to appear in front of your target audience.
- We have the ability to focus on your prospects in several ways.
- Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
- Want to have a special offer on Wednesday? We can do that.
The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other search engines. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different state of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).
In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively shopping for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.
So is Social Media Advertising a Great Deal?
Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.
Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design in Nassau County or our advertising consulting services in New York contact us today.
Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.