Facebook & Social Media Advertising In West Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In West Hills

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In West Hills, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you reach people In West Hills, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In West Hills to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design agency In West Hills to aid you to achieve results. Quality designs from our website design agency help your business and drive results!

West Hills lead generation on Facebook
target your audience In West Hills with Facebook

Reaching Your Prospects In West Hills on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Targeting people who have been to your web site in the past (retargeting);
  • Individuals that are followers of your page;
  • People that have related interests (such as other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In West Hills is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

  • Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
  • For any company who conducts business locally In West Hills Facebook is an excellent way to appear in front of your audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad agency, SEO consultants or remarketing companies in Nassau
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design or our advertising consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In West Hills

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063