Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In West Hills
If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In West Hills, with the interests and geographic targeting you want.
Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?
When you reach people In West Hills, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In West Hills to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?
Before starting your campaign, we are able to help you to figure out precisely what you need to achieve.
Reaching Your Prospects In West Hills on Facebook
There are numerous approaches to appear in front of an "Audience" on Facebook:
- Targeting those who have been to your web site previously (retargeting);
- Individuals who are fans of your page;
- People who may have related interests (such as other pages on Facebook);
- People who meet demographic considerations;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we're able to target people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Required
The primary benefit Facebook offers In West Hills is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.
The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Great for Reaching Regional Market Places
- Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
- For any organization who does business regionally In West Hills Facebook is an excellent technique to appear in front of your audience.
- We can target your prospects in many ways.
- Only wish to reach women 35-65 in a few zip codes? Not an issue!
- Want to have a special offer on Thursdays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other engines. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different frame of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).
In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.
If you would like to discuss the services of our pay per click advertising agency, our local advertising experts in Nassau, SEO gurus on Long Island or remarketing campaign in Nassau County
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "great deal" for your advertising budget genuinely depends upon the numbers.
Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design company, our graphic design in Suffolk or our online advertising consulting services contact us today.
Facebook Promotions Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.