Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage
If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Old Bethpage, possessing the interests and geography you seek.
Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it?
Once you reach people In Old Bethpage, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Old Bethpage to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?
Prior to launching your advertising campaign, we can help you to determine precisely what you need to achieve.
Reaching Your Prospects In Old Bethpage on Facebook
There are numerous methods to reach an "Audience" on Facebook:
- Concentrating on people who have been to your web site previously (retargeting);
- People who are enthusiasts of your page;
- Individuals who may have similar pursuits (including other pages on Facebook);
- Potential customers who meet demographic factors;
- Prospects who are currently your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Google: No Search Needed
The main advantage Facebook offers In Old Bethpage is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.
The search engines are restricted to people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Perfect for Getting to Regional Areas
- Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
- For any organization who does business locally In Old Bethpage Facebook is an excellent way to appear in front of your target audience.
- We have the ability to concentrate on your prospects in numerous ways.
- Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special offer on Mondays? We can do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other engines. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).
In comparison, an ad on Facebook might capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.
So is Facebook a Great Deal?
Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.
Suppose Bing clicks are $12 and Facebook actions are $1. Which of these is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.
Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design on Long Island or our online marketing consulting services in Suffolk County call us today.
Facebook Strategies Must Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.