Facebook & Social Media Advertising In Old Bethpage

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Old Bethpage, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Old Bethpage, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Old Bethpage to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to reach out to our website design company In Old Bethpage to help you to achieve real results. Powerful designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Old Bethpage on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Prospects who are fans of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Old Bethpage is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Old Bethpage Facebook is an excellent technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local ad consultants in Suffolk County, SEO ad agency in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design services or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063