Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Old Bethpage
If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Old Bethpage, having the interests and geographic targeting you want.
Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?
When you appear in front of people In Old Bethpage, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Old Bethpage to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?
Before starting your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.
Reaching Your Prospects In Old Bethpage on Facebook
There are lots of approaches to appear in front of an "Audience" on Facebook:
- Targeting people who have been to your site in the past (retargeting);
- Individuals that are followers of your page;
- Potential customers who may have similar passions (including other pages on Facebook);
- People who meet demographic considerations;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Needed
The main advantage Facebook offers In Old Bethpage is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.
The search engines like Google are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Ideal for Reaching Local Market Places
- Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
- For any business who conducts business locally In Old Bethpage Facebook is an excellent method to appear in front of your audience.
- We can target your prospects in numerous ways.
- Only want to reach women 35-65 in three zip codes? No worries!
- Want to have a special on Thursdays? We are able to do that.
The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other engines. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other state of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).
In comparison, an ad on Facebook might catch someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.
So is Facebook a Great Deal?
Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.
Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design companies in Suffolk County or our marketing consulting services in Nassau call us today.
Facebook Promotions Must Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.