888-420-0063

Facebook & Social Media Advertising In Old Bethpage

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Old Bethpage, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

Once you reach people In Old Bethpage, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Old Bethpage to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to allow our website design experts In Old Bethpage to work with your business to succeed. Great designs created by our website design agency will help and secure results!

Old Bethpage lead generation on social media
target your audience In Old Bethpage with Facebook

Reaching Your Prospects In Old Bethpage on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your website previously (retargeting);
  • People that are fans of your page;
  • Individuals that have very similar interests (including other pages on Facebook);
  • People who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, hobbies and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Old Bethpage is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Niches

  • Are you a lawyer? Physician? Home services company? A restaurant or retailer?
  • For any company who conducts business locally In Old Bethpage Facebook is a superb method to appear in front of your target audience.
  • We are able to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our NY pay per click ad agency, our local ad company on LI, SEO ad agency or retargeting agency in New York
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design gurus, our graphic design or our advertising consulting services on L.I. contact us today.

facebook marketing strategy
social media marketing with facebook In Old Bethpage

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063