Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Old Bethpage
If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Old Bethpage, with the interests and geo targeting you want.
Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?
After you connect with people In Old Bethpage, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Old Bethpage to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?
Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.
Reaching Your Prospects In Old Bethpage on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Targeting individuals who have visited your website in the past (retargeting);
- Prospects who are enthusiasts of your page;
- People who may have very similar pursuits (which include other pages on Facebook);
- Prospects who meet demographic criteria;
- People that are currently your customers;
- and the list goes on...
With Facebook, we will target people - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The primary benefit Facebook offers In Old Bethpage is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide very recently.
The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Perfect for Reaching Local Markets
- Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
- For any business who conducts business locally In Old Bethpage Facebook is an excellent method to appear in front of your target audience.
- We can focus on your prospects in numerous ways.
- Only wish to reach women 35-65 in 3 zip codes? Not an issue!
- Want to have a special on Wednesday? We can do that.
The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right location, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less pricey than Google and the other engines. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).
In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.
If you would like to discuss the services of our pay per click ad company, our local ad professionals in New York, SEO agency in Suffolk or remarketing companies in Suffolk County
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.
Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design company, our graphic design in New York or our marketing consulting services in Nassau County call us today.
Facebook Promotions Have To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.