Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage
If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Old Bethpage, with the interests and geographic targeting you seek.
Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?
After you reach people In Old Bethpage, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Old Bethpage to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?
Before launching your campaign, we are able to help you to identify what it is that you really need to achieve.
Reaching Your Prospects In Old Bethpage on Facebook
There are a variety of methods to appear in front of an "Audience" on Facebook:
- Focusing on those who have visited your website previously (retargeting);
- Prospects that are enthusiasts of your page;
- Prospects who have very similar pursuits (such as other pages on Facebook);
- People who meet demographic factors;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Advantage Over Google and Bing: No Search Necessary
The main benefit Facebook offers In Old Bethpage is its capacity to reach prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.
The search engines like Google are limited to people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Ideal for Reaching Local Market Places
- Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
- For any organization who does business locally In Old Bethpage Facebook is a superb technique to appear in front of your target audience.
- We can target your prospects in several ways.
- Only wish to reach women 35-65 in a few zip codes? No worries!
- Want to have a special on Mondays? We are able to do that.
The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other search engines. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).
In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.
If you would like to discuss the services of our NY PPC advertising agency, our local ad consultants in Suffolk County, SEO agency in Suffolk or retargeting companies in Nassau
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is a "great deal" for your advertising spend genuinely will depend on the numbers.
Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.
Just remember to have your design strong before running ads like these. For info about our Suffolk web design company, our graphic design companies in New York or our marketing consulting services call us today.
Facebook Strategies Need To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.