Facebook & Social Media Advertising In Old Bethpage

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Old Bethpage, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

Once you reach people In Old Bethpage, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Old Bethpage to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design experts In Old Bethpage to help your business to achieve real results. Quality designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Old Bethpage on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals that have related pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, pursuits and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Old Bethpage is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Old Bethpage Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency, search engine optimization ad agency in NY or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display advertising consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063