Facebook & Social Media Advertising In Old Bethpage

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Old Bethpage, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

Once you connect with people In Old Bethpage, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Old Bethpage to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to allow our website design experts In Old Bethpage to help you to achieve real results. Professional designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In Old Bethpage on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Prospects that are fans of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, hobbies and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Old Bethpage is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Old Bethpage Facebook is a superb way to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local advertising company in Nassau, search engine optimization ad agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design experts, our graphic design experts in Suffolk or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen service on Long Island and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063