Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Old Bethpage If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Old Bethpage, having the interests and geography you want. Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth it? After you appear in front of people In Old Bethpage, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Old Bethpage to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups? Before starting your campaign, we can help you to identify what it is that you really need to achieve. Remember to meet with our website design experts In Old Bethpage to work with your business to achieve real results. Exceptional designs implemented by our website design company will help and drive results! Reaching Your Prospects In Old Bethpage on Facebook There are many approaches to reach an "Audience" on Facebook: Targeting those who have been to your site previously (retargeting); Prospects who are followers of your page; Individuals who may have very similar pursuits (including other pages on Facebook); Prospects who meet demographic considerations; People who are currently your customers; and the list goes on... With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Necessary The primary benefit Facebook offers In Old Bethpage is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently. The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Getting to Local Areas Are you a lawyer? Doctor? Home services business? A restaurant or retailer? For any company who conducts business locally In Old Bethpage Facebook is a great way to appear in front of your target audience. We can focus on your prospects in several ways. Only wish to reach women 35-65 in a few zip codes? Not a problem! Want to have a special on Tuesdays? We are able to do that. The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right location, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help). In contrast, an ad on Facebook may capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below. If you would like to discuss the services of our Nassau PPC advertising company, our local ad experts, SEO ad agency or remarketing agency please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers. Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again. Just remember to have your design strong before launching ads like these. For info about our LI web design agency, our graphic design on LI or our online advertising consulting services in Nassau call us today. Facebook Campaigns Have To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook. Our lead generation in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Old Bethpage and Facebook Everybody's requirements are different, there aren't any all purpose answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're very happy to discuss your business and requires, and see if there is a way we are able to assist you to efficiently improve your business. 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