Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Old Bethpage, with the interests and geographic targeting you seek. Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost? After you connect with people In Old Bethpage, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Old Bethpage to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups? Before launching your campaign, we can help you to pinpoint what it is that you need to achieve. Remember to engage our website design experts In Old Bethpage to work with you to maximize results. Powerful designs developed by our website design experts help you and drive results! Reaching Your Prospects In Old Bethpage on Facebook There are many methods to appear in front of an "Audience" on Facebook: Focusing on those who have been to your website in the past (retargeting); Prospects that are fans of your page; People that have similar pursuits (including other pages on Facebook); Prospects who meet demographic factors; People who are already your customers; and the list goes on... With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, interests and even more. These people become part of an "audience" which may include many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created. We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Google: No Search Required The main benefit Facebook offers In Old Bethpage is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide very recently. The search engines like Google are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Great for Reaching Local Niches Are you an attorney? Physician? Home repair business? A restaurant or store? For any organization who conducts business regionally In Old Bethpage Facebook is an excellent way to reach your audience. We are able to focus on your prospects in several ways. Only want to reach women 35-65 in three zip codes? No worries! Want to have a special offer on Thursdays? We are able to do that. The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right area, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different mind-set. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help). In comparison, an ad on Facebook may catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next. If you would like to discuss the services of our New York pay per click advertising agency, our local advertising agency in NY, SEO advertising agency in Suffolk County or retargeting companies in Nassau County please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is really a "great deal" for your advertising and marketing spend really will depend on the numbers. Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again. Just remember to have your design strong before running ads like these. For info about our LI website design experts, our graphic design in New York or our marketing consulting services call us today. Facebook Strategies Have To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook. Our lead generation company and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Old Bethpage and Facebook Everybody's needs are different, there are no blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a call . We're happy to go over your business and requires, and see if there is a way we can help you successfully grow your business. 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