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Facebook & Social Media Advertising In Old Bethpage

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Old Bethpage, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you connect with people In Old Bethpage, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Old Bethpage to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to let our website design company In Old Bethpage to work with you to achieve results. Professional designs by our website design company help your business and achieve results!

Old Bethpage lead generation on social media
target your audience In Old Bethpage with Facebook

Reaching Your Prospects In Old Bethpage on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your web site previously (retargeting);
  • Individuals who are enthusiasts of your page;
  • Prospects who have related interests (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, interests and more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Old Bethpage is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

  • Are you an attorney? Physician? Home renovation business? A restaurant or store?
  • For any organization who does business regionally In Old Bethpage Facebook is a great technique to reach your audience.
  • We can focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad company, our local advertising agency, SEO company or remarketing agency
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design company, our graphic design experts in New York or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Old Bethpage

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063