Facebook & Social Media Advertising In Old Bethpage

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Old Bethpage

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Old Bethpage, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

After you reach people In Old Bethpage, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Old Bethpage to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to talk to our website design agency In Old Bethpage to help you to succeed. Effective designs designed by our website design agency help you and drive results!

Old Bethpage lead generation on Facebook
target your audience In Old Bethpage with Facebook

Reaching Your Prospects In Old Bethpage on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Concentrating on people who have been to your web site before (retargeting);
  • Individuals who are followers of your page;
  • Potential customers who have similar passions (such as other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, passions and much more. These people become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Old Bethpage is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

  • Are you a lawyer? Physician? Home services business? A restaurant or retailer?
  • For any business who conducts business locally In Old Bethpage Facebook is an excellent method to appear in front of your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising professionals in NY, SEO consultants or retargeting companies in Nassau
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design services or our advertising consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Old Bethpage

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063