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Facebook & Social Media Advertising In Old Bethpage

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Old Bethpage

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Old Bethpage, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In Old Bethpage, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Old Bethpage to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to reach out to our website design agency In Old Bethpage to aid you to achieve results. Effective designs from our website design agency help you and achieve results!

Old Bethpage lead generation on social media
target your audience In Old Bethpage with Facebook

Reaching Your Prospects In Old Bethpage on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your website previously (retargeting);
  • People who are fans of your page;
  • Potential customers that have related passions (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Old Bethpage is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

  • Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
  • For any business who conducts business locally In Old Bethpage Facebook is a superb way to reach your audience.
  • We have the ability to concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency in NY, search engine optimization ad agency on LI or retargeting agencies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design company, our graphic design services or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Old Bethpage

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063