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Facebook & Social Media Advertising In Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Farmingdale

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Farmingdale, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you reach people In Farmingdale, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people In Farmingdale to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design company In Farmingdale to aid your business to succeed. Powerful designs from our website design experts can help and drive results!

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target your audience In Farmingdale with Facebook

Reaching Your Prospects In Farmingdale on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Focusing on people who have visited your web site before (retargeting);
  • Prospects that are fans of your page;
  • Potential customers that have similar pursuits (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Farmingdale is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

  • Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
  • For any business who does business locally In Farmingdale Facebook is a great method to appear in front of your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad company, our local ad company on Long Island, SEO advertising agency in Nassau County or retargeting agency in New York
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design companies or our marketing consulting services on Long Island contact us today.

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social media marketing with facebook In Farmingdale

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063