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Facebook & Social Media Advertising In Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Farmingdale

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Farmingdale, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people In Farmingdale, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Farmingdale to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to call our website design agency In Farmingdale to assist you to achieve real results. Exceptional designs designed by our website design experts drive success and drive results!

Farmingdale lead generation on Facebook
target your audience In Farmingdale with Facebook

Reaching Your Prospects In Farmingdale on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Focusing on people who have been to your site in the past (retargeting);
  • Individuals who are followers of your page;
  • Potential customers who have very similar pursuits (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, passions and more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Farmingdale is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

  • Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
  • For any organization who does business regionally In Farmingdale Facebook is an excellent method to appear in front of your audience.
  • We can concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Long Island PPC advertising consultants, our local ad agency on Long Island, SEO advertising agency or remarketing campaign
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design services or our advertising consulting services in Suffolk call us today.

facebook marketing strategy
social media marketing with facebook In Farmingdale

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063