Facebook & Social Media Advertising In Farmingdale

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Farmingdale, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

When you reach people In Farmingdale, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Farmingdale to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design experts In Farmingdale to help your business to maximize results. Exceptional designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Farmingdale on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, passions and more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Farmingdale is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Farmingdale Facebook is a great method to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click advertising company, our local advertising agency in Suffolk County, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design agency, our graphic design in NY or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063