Facebook & Social Media Advertising In Farmingdale

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Farmingdale, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you reach people In Farmingdale, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Farmingdale to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design experts In Farmingdale to aid you to succeed. Great designs from our website design company drive success and achieve results!

Reaching Your Prospects In Farmingdale on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• People who are followers of your page;
• People who have related passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Farmingdale is its ability to reach prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any organization who does business regionally In Farmingdale Facebook is an excellent way to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local ad agency in Nassau County, search engine optimization ad agency or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design services or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063