Facebook & Social Media Advertising In Farmingdale

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Farmingdale, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

Once you appear in front of people In Farmingdale, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Farmingdale to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to call our website design company In Farmingdale to aid your business to succeed. Excellent designs from our website design experts help you and drive results!

Reaching Your Prospects In Farmingdale on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• People who are enthusiasts of your page;
• People that have related interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Farmingdale is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any organization who does business regionally In Farmingdale Facebook is a great way to reach your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design services in New York or our marketing consulting services in New York contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063