Facebook & Social Media Advertising In Farmingdale

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Farmingdale, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you appear in front of people In Farmingdale, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Farmingdale to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to let our website design experts In Farmingdale to aid you to achieve results. Exceptional designs from our website design experts help your business and secure results!

Reaching Your Prospects In Farmingdale on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• People who are fans of your page;
• Potential customers that have related passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Farmingdale is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Farmingdale Facebook is a great technique to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local ad agency, search engine optimization advertising agency on Long Island or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design gurus, our graphic design experts in Suffolk or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063