Facebook & Social Media Advertising In Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Farmingdale

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Farmingdale, with the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people In Farmingdale, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Farmingdale to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design experts In Farmingdale to work with your business to achieve real results. Strong designs created by our website design company help your business and drive results!

Farmingdale lead generation on Facebook
target your audience In Farmingdale with Facebook

Reaching Your Prospects In Farmingdale on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Concentrating on people who have been to your site before (retargeting);
  • Individuals that are fans of your page;
  • People who may have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Farmingdale is its ability to reach prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
  • For any organization who does business locally In Farmingdale Facebook is an excellent method to appear in front of your target audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO advertising agency in Nassau or remarketing agencies in NY
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design company, our graphic design or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Farmingdale

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen in Suffolk and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063