Facebook & Social Media Advertising In Lindenhurst

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Lindenhurst, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

After you connect with people In Lindenhurst, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Lindenhurst to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to allow our website design company In Lindenhurst to help your business to achieve results. Effective designs developed by our website design company will help and secure results!

Reaching Your Prospects In Lindenhurst on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects that have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Lindenhurst is its capability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Lindenhurst Facebook is an excellent way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local ad company in Nassau County, SEO ad agency or remarketing companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design gurus, our graphic design experts or our marketing consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company in New York and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063