Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Bay Shore
If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Bay Shore, having the interests and geography you want.
Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?
After you connect with people In North Bay Shore, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In North Bay Shore to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?
Prior to launching your marketing campaign, we can help you to determine what it is that you need to accomplish.
Reaching Your Prospects In North Bay Shore on Facebook
There are a variety of methods to reach an "Audience" on Facebook:
- Concentrating on individuals who have been to your web site in the past (retargeting);
- Potential customers that are fans of your page;
- Potential customers who may have similar interests (which include other pages on Facebook);
- Prospects who meet demographic criteria;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google: No Search Needed
The main benefit Facebook offers In North Bay Shore is its capability to get to prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.
The search engines like Google are limited to the people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Perfect for Reaching Out to Regional Market Places
- Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
- For any organization who conducts business regionally In North Bay Shore Facebook is a great method to appear in front of your target audience.
- We are able to focus on your prospects in many ways.
- Only want to reach women 35-65 in a few zip codes? No problem!
- Want to have a special on Mondays? We can do that.
The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other search engines. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).
In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be actively looking for a lawyer, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.
If you would like to discuss the services of our New York pay per click advertising agency, our local ad agency in NY, SEO ad agency in Suffolk or retargeting companies in Suffolk
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.
Suppose search engine clicks are $14 and Facebook actions are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design in NY or our online advertising consulting services contact us today.
Facebook Campaigns Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.