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Facebook & Social Media Advertising In North Bay Shore

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Bay Shore

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In North Bay Shore, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you reach people In North Bay Shore, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In North Bay Shore to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design agency In North Bay Shore to work with your business to achieve real results. Powerful designs from our website design experts can help and achieve results!

North Bay Shore lead generation on social media
target your audience In North Bay Shore with Facebook

Reaching Your Prospects In North Bay Shore on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your site before (retargeting);
  • Individuals that are enthusiasts of your page;
  • Prospects that have very similar passions (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In North Bay Shore is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

  • Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
  • For any business who conducts business regionally In North Bay Shore Facebook is an excellent way to reach your audience.
  • We can focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising consultants in Suffolk County, search engine optimization ad agency or retargeting agency
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design agency, our graphic design in New York or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In North Bay Shore

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in NY and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063