Facebook & Social Media Advertising In North Bay Shore

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In North Bay Shore, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

After you reach people In North Bay Shore, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people In North Bay Shore to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to let our website design agency In North Bay Shore to serve you to achieve real results. Effective designs implemented by our website design agency drive success and drive results!

Reaching Your Prospects In North Bay Shore on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In North Bay Shore is its capacity to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any business who does business locally In North Bay Shore Facebook is an excellent technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local advertising consultants in Suffolk County, SEO professionals on LI or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design gurus, our graphic design services or our marketing consulting services in Nassau County call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063