Facebook & Social Media Advertising In North Bay Shore

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In North Bay Shore, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

Once you appear in front of people In North Bay Shore, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In North Bay Shore to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design company In North Bay Shore to serve you to achieve real results. Excellent designs developed by our website design company will help and achieve results!

Reaching Your Prospects In North Bay Shore on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• People that are enthusiasts of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, passions and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In North Bay Shore is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any business who does business regionally In North Bay Shore Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising professionals in New York, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design experts in New York or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063