Facebook & Social Media Advertising In North Great River

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In North Great River, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

Once you appear in front of people In North Great River, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In North Great River to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to figure out what it is that you need to achieve.

Remember to call our website design experts In North Great River to work with you to succeed. Quality designs by our website design company will help and secure results!

Reaching Your Prospects In North Great River on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Prospects who are fans of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In North Great River is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business locally In North Great River Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local ad company, SEO company in Suffolk or retargeting agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design gurus, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063