Facebook & Social Media Advertising In Saltaire

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Saltaire, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you appear in front of people In Saltaire, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Saltaire to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to call our website design experts In Saltaire to serve you to achieve real results. Professional designs from our website design experts can help and secure results!

Reaching Your Prospects In Saltaire on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• People who are fans of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Saltaire is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Saltaire Facebook is an excellent method to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad company in Nassau County, search engine optimization ad agency or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design consultants, our graphic design experts in Nassau or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063