Facebook & Social Media Advertising In Saltaire

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Saltaire, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you appear in front of people In Saltaire, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Saltaire to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to engage our website design company In Saltaire to help your business to achieve results. Professional designs by our website design experts help your business and drive results!

Reaching Your Prospects In Saltaire on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• People who are enthusiasts of your page;
• People who have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, hobbies and more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Saltaire is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Saltaire Facebook is a great method to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC advertising company, our local ad agency, SEO ad agency in NY or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services on Long Island or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid ads experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063