Facebook & Social Media Advertising In Gilgo

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Gilgo, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth it?

After you reach people In Gilgo, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Gilgo to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to call our website design experts In Gilgo to work with you to succeed. Professional designs by our website design experts will help and secure results!

Reaching Your Prospects In Gilgo on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• Individuals who are followers of your page;
• Potential customers that have very similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, interests and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Gilgo is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any company who does business locally In Gilgo Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising consultants, our local ad company in Suffolk, SEO experts in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design in NY or our advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen service in NY and services of our paid media ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063