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Facebook & Social Media Advertising In Gilgo

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Gilgo

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Gilgo, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

Once you reach people In Gilgo, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Gilgo to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design company In Gilgo to assist you to achieve real results. Quality designs by our website design agency help you and achieve results!

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target your audience In Gilgo with Facebook

Reaching Your Prospects In Gilgo on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site before (retargeting);
  • Potential customers that are followers of your page;
  • Prospects who may have related pursuits (such as other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, interests and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Gilgo is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

  • Are you an attorney? Medical professional? Home services company? A restaurant or store?
  • For any company who does business locally In Gilgo Facebook is an excellent way to appear in front of your audience.
  • We can target your prospects in numerous ways.
  • Only need to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local advertising agency, SEO ad agency in NY or remarketing agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design services on L.I. or our advertising consulting services on Long Island contact us today.

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social media marketing with facebook In Gilgo

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen in New York and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063