Facebook & Social Media Advertising In North Babylon

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In North Babylon, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

Once you appear in front of people In North Babylon, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In North Babylon to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to engage our website design company In North Babylon to help you to maximize results. Excellent designs created by our website design company can help and achieve results!

Reaching Your Prospects In North Babylon on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In North Babylon is its ability to get to prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any business who does business regionally In North Babylon Facebook is an excellent technique to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency on LI, SEO advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design companies on L.I. or our online advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063