Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Babylon
If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Babylon, possessing the interests and geographic targeting you want.
Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth it?
After you connect with people In North Babylon, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In North Babylon to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?
Before starting your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.
Reaching Your Prospects In North Babylon on Facebook
There are lots of methods to appear in front of an "Audience" on Facebook:
- Focusing on people who have visited your web site before (retargeting);
- People that are followers of your page;
- Prospects that have related pursuits (including other pages on Facebook);
- Prospects who meet demographic considerations;
- People who are already your customers;
- and the list goes on...
With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Necessary
The primary benefit Facebook offers In North Babylon is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something like what you provide quite recently.
The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Ideal for Reaching Out to Regional Markets
- Are you a lawyer? Physician? Home services company? A restaurant or store?
- For any business who conducts business regionally In North Babylon Facebook is a great technique to reach your target audience.
- We have the ability to focus on your prospects in numerous ways.
- Only wish to reach women 35-65 in 3 zip codes? Not an issue!
- Want to have a special offer on Wednesday? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right geography, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less pricey than Google and the other search engines. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other frame of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).
In contrast, an ad on Facebook might capture someone's focus. They may or may not be actively looking for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.
If you would like to discuss the services of our pay per click advertising company, our local advertising consultants on Long Island, SEO experts in NY or retargeting companies on Long Island
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.
Suppose search engine clicks are $14 and Facebook visitors are $1. Which is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design or our advertising consulting services on Long Island contact us today.
Facebook Campaigns Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.