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Facebook & Social Media Advertising In North Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Babylon

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In North Babylon, having the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

After you appear in front of people In North Babylon, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In North Babylon to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to speak with our website design company In North Babylon to help your business to succeed. Great designs designed by our website design agency help your business and secure results!

North Babylon lead generation on Facebook
target your audience In North Babylon with Facebook

Reaching Your Prospects In North Babylon on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your site previously (retargeting);
  • Prospects who are fans of your page;
  • Potential customers that have similar passions (including other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North Babylon is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

  • Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
  • For any business who conducts business locally In North Babylon Facebook is a superb way to reach your target audience.
  • We can target your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our LI PPC advertising agency, our local advertising agency in NY, SEO advertising agency in New York or retargeting agencies
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design experts in Suffolk or our online advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In North Babylon

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063