Facebook & Social Media Advertising In North Babylon

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In North Babylon, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

When you connect with people In North Babylon, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In North Babylon to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In North Babylon to assist you to achieve results. Strong designs designed by our website design company can help and achieve results!

Reaching Your Prospects In North Babylon on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, area, hobbies and more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In North Babylon is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who does business regionally In North Babylon Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Suffolk, SEO ad agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design in Nassau or our marketing consulting services in Nassau call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063