Facebook & Social Media Advertising In North Babylon

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In North Babylon, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you connect with people In North Babylon, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In North Babylon to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to let our website design company In North Babylon to work with your business to succeed. Exceptional designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In North Babylon on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• Prospects who have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In North Babylon is its capability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In North Babylon Facebook is an excellent method to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click ad company, our local advertising company in Nassau County, SEO ad agency in Nassau or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design agency, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063