Facebook & Social Media Advertising In Islip Terrace

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Islip Terrace, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you reach people In Islip Terrace, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Islip Terrace to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to let our website design company In Islip Terrace to help your business to succeed. Effective designs created by our website design company drive success and secure results!

Reaching Your Prospects In Islip Terrace on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• People that have related pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Islip Terrace is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any company who conducts business locally In Islip Terrace Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Suffolk pay per click ad agency, our local ad experts in NY, search engine optimization ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design consultants, our graphic design experts on Long Island or our marketing consulting services on Long Island contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063