Facebook & Social Media Advertising In Islip Terrace

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Islip Terrace, with the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In Islip Terrace, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Islip Terrace to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to let our website design agency In Islip Terrace to aid your business to succeed. Powerful designs by our website design agency help your business and secure results!

Reaching Your Prospects In Islip Terrace on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, hobbies and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Islip Terrace is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Islip Terrace Facebook is a great way to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in very big ways, simply by targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our New York PPC ad company, our local ad agency in Nassau County, SEO advertising agency on Long Island or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design on L.I. or our online marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation in New York and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063