Facebook & Social Media Advertising In Brightwaters

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Brightwaters

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Brightwaters, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you appear in front of people In Brightwaters, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Brightwaters to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In Brightwaters to assist your business to succeed. Professional designs created by our website design company drive success and drive results!

Brightwaters lead generation on Facebook
target your audience In Brightwaters with Facebook

Reaching Your Prospects In Brightwaters on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your site before (retargeting);
  • Potential customers that are fans of your page;
  • People who have similar pursuits (such as other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Brightwaters is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

  • Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
  • For any company who does business regionally In Brightwaters Facebook is a great way to reach your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau pay per click ad agency, our local ad company in Suffolk County, SEO ad agency or remarketing agencies in Nassau
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design company, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Brightwaters

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063