Facebook & Social Media Advertising In Brightwaters

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Brightwaters, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Brightwaters, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we trying to get people In Brightwaters to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design experts In Brightwaters to work with you to achieve results. Professional designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Brightwaters on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• People that have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Brightwaters is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Brightwaters Facebook is a great technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad company, our local advertising experts, SEO consultants or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design gurus, our graphic design in NY or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063