Facebook & Social Media Advertising In Brightwaters

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Brightwaters, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

When you reach people In Brightwaters, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Brightwaters to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to reach out to our website design agency In Brightwaters to help you to succeed. Powerful designs developed by our website design experts help your business and secure results!

Reaching Your Prospects In Brightwaters on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People who are enthusiasts of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Brightwaters is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business locally In Brightwaters Facebook is a great way to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County pay per click advertising company, our local advertising consultants, SEO ad agency on Long Island or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design gurus, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063