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Facebook & Social Media Advertising In Brightwaters

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Brightwaters

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Brightwaters, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

Once you reach people In Brightwaters, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Brightwaters to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to meet with our website design experts In Brightwaters to aid your business to achieve results. Professional designs by our website design company drive success and achieve results!

Brightwaters lead generation on social media
target your audience In Brightwaters with Facebook

Reaching Your Prospects In Brightwaters on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Focusing on those who have been to your website previously (retargeting);
  • People who are fans of your page;
  • People who may have related pursuits (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, pursuits and even more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Brightwaters is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

  • Are you an attorney? Physician? Home repair company? A restaurant or retailer?
  • For any company who conducts business locally In Brightwaters Facebook is a great way to reach your audience.
  • We can focus on your prospects in many ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local ad company on Long Island, SEO advertising agency on Long Island or remarketing companies on L.I.
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design services in Nassau County or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Brightwaters

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063