Facebook & Social Media Advertising In Brightwaters

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Brightwaters

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Brightwaters, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you connect with people In Brightwaters, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Brightwaters to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to talk to our website design experts In Brightwaters to assist you to achieve real results. Great designs created by our website design experts drive success and drive results!

Brightwaters lead generation on Facebook
target your audience In Brightwaters with Facebook

Reaching Your Prospects In Brightwaters on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your web site in the past (retargeting);
  • Prospects who are fans of your page;
  • Prospects who may have related passions (including other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, interests and much more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Brightwaters is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
  • For any business who conducts business locally In Brightwaters Facebook is a superb way to reach your audience.
  • We have the ability to focus on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC ad company, our local advertising agency, SEO ad agency in New York or remarketing agencies in Suffolk County
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design consultants, our graphic design services in NY or our online advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Brightwaters

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063