Facebook & Social Media Advertising In Brightwaters

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Brightwaters, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you appear in front of people In Brightwaters, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Brightwaters to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design agency In Brightwaters to serve your business to succeed. Powerful designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In Brightwaters on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Prospects that are fans of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Brightwaters is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any business who does business locally In Brightwaters Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Suffolk pay per click ad consultants, our local ad agency on LI, SEO ad agency or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our paid ads consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063