Facebook & Social Media Advertising In Brightwaters

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Brightwaters, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

Once you connect with people In Brightwaters, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Brightwaters to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to call our website design agency In Brightwaters to assist you to achieve real results. Powerful designs developed by our website design agency drive success and drive results!

Reaching Your Prospects In Brightwaters on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• People who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, area, interests and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Brightwaters is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any company who does business locally In Brightwaters Facebook is a superb way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click advertising company, our local ad company on Long Island, SEO ad agency in Suffolk or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design on L.I. or our advertising consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063