Facebook & Social Media Advertising In Brightwaters

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Brightwaters, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

When you appear in front of people In Brightwaters, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we trying to get people In Brightwaters to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to allow our website design company In Brightwaters to assist your business to achieve real results. Excellent designs by our website design experts help you and achieve results!

Reaching Your Prospects In Brightwaters on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Prospects that are fans of your page;
• People that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Brightwaters is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any business who conducts business regionally In Brightwaters Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC ad consultants, our local ad company, SEO ad agency in Suffolk County or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design companies in Nassau or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063