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Facebook & Social Media Advertising In Copiague

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Copiague

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Copiague, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Copiague, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Copiague to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to speak with our website design experts In Copiague to help your business to succeed. Great designs created by our website design agency will help and drive results!

Copiague lead generation on Facebook
target your audience In Copiague with Facebook

Reaching Your Prospects In Copiague on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Focusing on people who have visited your web site before (retargeting);
  • People who are fans of your page;
  • People who have related pursuits (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, passions and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Copiague is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
  • For any business who does business regionally In Copiague Facebook is a great way to appear in front of your target audience.
  • We have the ability to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency in NY, SEO ad agency or retargeting campaign on LI
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "great deal" for your marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design companies or our marketing consulting services in Suffolk call us today.

facebook marketing strategy
social media marketing with facebook In Copiague

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063