Facebook & Social Media Advertising In Copiague

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Copiague, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

After you connect with people In Copiague, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Copiague to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to let our website design agency In Copiague to help you to maximize results. Exceptional designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Copiague on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• People who are fans of your page;
• People who have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Copiague is its capacity to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any organization who does business regionally In Copiague Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County pay per click ad company, our local ad agency in New York, SEO advertising agency in Suffolk or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design company, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063