Facebook & Social Media Advertising In Copiague

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Copiague, with the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Copiague, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Copiague to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to meet with our website design experts In Copiague to assist you to achieve results. Strong designs developed by our website design company drive success and drive results!

Reaching Your Prospects In Copiague on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• People that are followers of your page;
• People who may have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, interests and more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Copiague is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any organization who does business locally In Copiague Facebook is a great method to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local ad experts in Suffolk County, SEO consultants or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design company, our graphic design or our advertising consulting services in NY call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063