Facebook & Social Media Advertising In Copiague

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Copiague, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

When you reach people In Copiague, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Copiague to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design company In Copiague to serve you to succeed. Strong designs created by our website design company will help and achieve results!

Reaching Your Prospects In Copiague on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, passions and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Copiague is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are restricted to people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Copiague Facebook is an excellent way to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County pay per click ad consultants, our local advertising agency in Nassau, search engine optimization ad agency in New York or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design professionals, our graphic design on Long Island or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063