Facebook & Social Media Advertising In West Bay Shore

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In West Bay Shore, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you appear in front of people In West Bay Shore, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we looking to get people In West Bay Shore to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to let our website design company In West Bay Shore to work with your business to achieve results. Excellent designs designed by our website design company can help and secure results!

Reaching Your Prospects In West Bay Shore on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects that are enthusiasts of your page;
• People that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, hobbies and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In West Bay Shore is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who does business locally In West Bay Shore Facebook is a great method to reach your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising experts on Long Island, SEO ad agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design experts, our graphic design experts in New York or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063