Facebook & Social Media Advertising In West Bay Shore

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In West Bay Shore, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

After you appear in front of people In West Bay Shore, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In West Bay Shore to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to talk to our website design agency In West Bay Shore to serve you to succeed. Powerful designs by our website design company can help and drive results!

Reaching Your Prospects In West Bay Shore on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• People that are followers of your page;
• Individuals who have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In West Bay Shore is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In West Bay Shore Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising agency in Nassau County, SEO ad agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our paid ads professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063