Facebook & Social Media Advertising In West Bay Shore

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In West Bay Shore, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you connect with people In West Bay Shore, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In West Bay Shore to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design agency In West Bay Shore to aid your business to achieve real results. Powerful designs developed by our website design agency drive success and drive results!

Reaching Your Prospects In West Bay Shore on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Prospects that are fans of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In West Bay Shore is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In West Bay Shore Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad company, our local advertising company in NY, SEO ad agency in Nassau or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York website design professionals, our graphic design or our marketing consulting services in NY call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063