Facebook & Social Media Advertising In Baywood

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Baywood

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Baywood, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

When you appear in front of people In Baywood, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Baywood to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to speak with our website design agency In Baywood to serve your business to achieve real results. Professional designs from our website design agency can help and achieve results!

Baywood lead generation on Facebook
target your audience In Baywood with Facebook

Reaching Your Prospects In Baywood on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your web site before (retargeting);
  • Prospects that are followers of your page;
  • Prospects who may have similar interests (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, passions and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Baywood is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Areas

  • Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
  • For any business who conducts business locally In Baywood Facebook is a great technique to reach your target audience.
  • We are able to focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click advertising company, our local advertising experts, SEO experts in Suffolk or retargeting agencies in New York
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Baywood

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063