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Facebook & Social Media Advertising In Baywood

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Baywood

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Baywood, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

When you reach people In Baywood, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Baywood to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to engage our website design experts In Baywood to help your business to achieve real results. Great designs created by our website design experts will help and drive results!

Baywood lead generation on Facebook
target your audience In Baywood with Facebook

Reaching Your Prospects In Baywood on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have visited your web site before (retargeting);
  • Prospects who are fans of your page;
  • Prospects who may have very similar pursuits (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Baywood is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

  • Are you an attorney? Physician? Home renovation company? A restaurant or store?
  • For any business who conducts business locally In Baywood Facebook is a great method to appear in front of your audience.
  • We are able to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local advertising agency on LI, search engine optimization advertising agency in Suffolk County or retargeting campaign in Nassau County
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design experts or our advertising consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook In Baywood

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063