Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Baywood
If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Baywood, with the interests and geo targeting you seek.
Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?
After you appear in front of people In Baywood, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Baywood to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?
Before starting your advertising campaign, we are able to help you to identify what it is that you really need to achieve.
Reaching Your Prospects In Baywood on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Targeting those who have been to your site in the past (retargeting);
- Individuals that are fans of your page;
- Individuals who may have similar passions (which include other pages on Facebook);
- People who meet demographic considerations;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, pursuits and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Advantage Over Google: No Search Necessary
The main advantage Facebook offers In Baywood is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide very recently.
The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Great for Getting into Regional Markets
- Are you an attorney? Physician? Home services business? A restaurant or merchant?
- For any business who conducts business regionally In Baywood Facebook is an excellent way to appear in front of your audience.
- We have the ability to target your prospects in several ways.
- Only need to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special offer on Tuesdays? We are able to do that.
The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just focusing on the right prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other search engines. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).
In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be proactively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.
If you would like to talk about the services of our Suffolk pay per click advertising agency, our local advertising experts, search engine optimization experts in Suffolk County or retargeting campaign in Suffolk County
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.
Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design company, our graphic design services in NY or our online advertising consulting services in Nassau County contact us today.
Facebook Promotions Must Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.