Facebook & Social Media Advertising In Baywood

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Baywood

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Baywood, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

After you connect with people In Baywood, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Baywood to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to speak with our website design agency In Baywood to serve your business to succeed. Great designs by our website design company drive success and secure results!

Baywood lead generation on Facebook
target your audience In Baywood with Facebook

Reaching Your Prospects In Baywood on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your site in the past (retargeting);
  • Potential customers that are fans of your page;
  • Prospects that have similar pursuits (which include other pages on Facebook);
  • Prospects who meet demographic factors;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Baywood is its ability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

  • Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
  • For any company who does business locally In Baywood Facebook is a great method to appear in front of your audience.
  • We are able to target your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising professionals, SEO ad agency or remarketing companies on Long Island
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing dollars really will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design in Nassau or our advertising consulting services in Suffolk call us today.

facebook marketing strategy
social media marketing with facebook In Baywood

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063