Facebook & Social Media Advertising In Baywood

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Baywood, possessing the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

After you appear in front of people In Baywood, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In Baywood to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to identify precisely what you need to achieve.

Remember to meet with our website design experts In Baywood to help you to succeed. Exceptional designs from our website design company help your business and achieve results!

Reaching Your Prospects In Baywood on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• People who are followers of your page;
• Individuals that have related interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Baywood is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In Baywood Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency in Nassau, SEO professionals on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY web site design gurus, our graphic design experts in Nassau or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063