Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Baywood If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Baywood, having the interests and geography you want. Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it? When you appear in front of people In Baywood, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Baywood to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations? Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve. Remember to engage our website design agency In Baywood to work with your business to maximize results. Powerful designs designed by our website design agency will help and drive results! Reaching Your Prospects In Baywood on Facebook There are lots of methods to reach an "Audience" on Facebook: Concentrating on people who have visited your web site in the past (retargeting); Individuals who are fans of your page; Potential customers who have related pursuits (such as other pages on Facebook); People who meet demographic criteria; Individuals who are currently your customers; and the list goes on... With Facebook, we will target people - by gender, age, income, occupation, job title, location, interests and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google and Bing: No Search Necessary The main benefit Facebook offers In Baywood is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently. The search engines are limited to the people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Wonderful for Reaching Local Areas Are you an attorney? Doctor? Home services company? A restaurant or store? For any company who conducts business locally In Baywood Facebook is a superb way to reach your audience. We have the ability to focus on your prospects in numerous ways. Only need to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special offer on Mondays? We are able to do that. The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right area, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help). In comparison, an ad on Facebook may catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below. If you would like to discuss the services of our Nassau County PPC advertising company, our local advertising company on Long Island, search engine optimization ad agency or remarketing agencies in Suffolk please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends upon the numbers. Suppose search engine clicks are $12 and Facebook visitors are $1. Which is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again. Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design in Nassau or our advertising consulting services contact us today. Facebook Promotions Must Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook. Our lead generation and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Baywood and Facebook Everybody's needs are different, there are no all purpose answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're happy to talk about your business and requires, and see if there is a way we can help you productively improve your business. 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