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Facebook & Social Media Advertising In Baywood

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Baywood

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Baywood, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

Once you connect with people In Baywood, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Baywood to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design company In Baywood to aid you to achieve results. Strong designs implemented by our website design company drive success and secure results!

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target your audience In Baywood with Facebook

Reaching Your Prospects In Baywood on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Targeting people who have visited your web site in the past (retargeting);
  • Potential customers that are fans of your page;
  • Individuals that have very similar passions (which include other pages on Facebook);
  • People who meet demographic factors;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, area, interests and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Baywood is its capability to reach prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

  • Are you a lawyer? Doctor? Home repair company? A restaurant or store?
  • For any company who conducts business locally In Baywood Facebook is an excellent technique to appear in front of your target audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click advertising company, our local ad agency, SEO ad agency or remarketing companies on LI
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design services or our advertising consulting services in Nassau contact us today.

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social media marketing with facebook In Baywood

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063