Facebook & Social Media Advertising In Central Islip

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Central Islip, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

After you appear in front of people In Central Islip, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Central Islip to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to meet with our website design experts In Central Islip to serve your business to achieve results. Powerful designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Central Islip on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website before (retargeting);
• Individuals who are followers of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Central Islip is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any organization who does business regionally In Central Islip Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising company, our local advertising experts in Nassau, SEO ad agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design in Nassau or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063