Facebook & Social Media Advertising In Central Islip

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Central Islip, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you connect with people In Central Islip, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Central Islip to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to meet with our website design company In Central Islip to help your business to maximize results. Quality designs by our website design agency will help and drive results!

Reaching Your Prospects In Central Islip on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Central Islip is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Central Islip Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising company in New York, search engine optimization ad agency on Long Island or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design professionals, our graphic design companies in New York or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063