Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Central Islip If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Central Islip, possessing the interests and geography you seek. Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost? Once you connect with people In Central Islip, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Central Islip to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups? Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve. Remember to engage our website design experts In Central Islip to assist you to succeed. Professional designs developed by our website design experts will help and drive results! Reaching Your Prospects In Central Islip on Facebook There are a variety of methods to appear in front of an "Audience" on Facebook: Focusing on those who have been to your website before (retargeting); Prospects that are enthusiasts of your page; People that have very similar passions (including other pages on Facebook); Individuals who meet demographic criteria; Prospects that are already your customers; and the list goes on... With Facebook, we will aim for people - by gender, age, salary, occupation, job title, area, interests and more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Search Engines: No Search Needed The primary advantage Facebook offers In Central Islip is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently. The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect. Pro: Facebook is Perfect for Reaching Out to Regional Market Places Are you an attorney? Doctor? Home repair company? A restaurant or store? For any company who does business locally In Central Islip Facebook is a superb method to reach your target audience. We can concentrate on your prospects in numerous ways. Only need to reach women 35-65 in a few zip codes? No worries! Want to have a special offer on Tuesdays? We are able to do that. The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different frame of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help). In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next. If you would like to talk about the services of our Long Island PPC advertising consultants, our local ad agency in Nassau, SEO advertising agency in Suffolk or remarketing campaign please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is a "good deal" for your advertising and marketing spend really will depend on the numbers. Suppose search engine clicks are $10 and Facebook clicks are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again. Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design experts or our advertising consulting services in Suffolk County contact us today. Facebook Strategies Must Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook. Our lead generation service in Nassau and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Central Islip and Facebook Everybody's requirements are different, there are no all purpose answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're happy to talk about your business and needs, and see if there is a way we can help you productively increase your business. 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