Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Central Islip If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Central Islip, possessing the interests and geographic targeting you want. Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth the cost? Once you reach people In Central Islip, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Central Islip to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations? Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish. Remember to meet with our website design company In Central Islip to serve you to maximize results. Great designs designed by our website design agency will help and drive results! Reaching Your Prospects In Central Islip on Facebook There are numerous approaches to reach an "Audience" on Facebook: Targeting people who have visited your website before (retargeting); People that are fans of your page; Individuals who have similar passions (such as other pages on Facebook); Individuals who meet demographic criteria; Prospects that are currently your customers; and the list goes on... With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Advantage Over Search Engines: No Search Required The primary benefit Facebook offers In Central Islip is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you offer quite recently. The search engines like Google are limited to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Ideal for Reaching Out to Regional Market Places Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer? For any company who conducts business locally In Central Islip Facebook is a great way to reach your target audience. We are able to focus on your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? No worries! Want to have a special on Wednesday? We are able to do that. The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geography, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help). In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next. If you would like to talk about the services of our Long Island PPC ad agency, our local advertising consultants in New York, SEO ad agency or remarketing companies please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers. Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again. Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design in NY or our advertising consulting services call us today. Facebook Strategies Need To Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook. Our lead gen in Suffolk and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising In Central Islip and Facebook Everyone's requirements are different, there are no blanket answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to go over your business and needs, and see if there is a way we are able to help you productively grow your business. 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