888-420-0063

Facebook & Social Media Advertising In Central Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Central Islip

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Central Islip, having the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you appear in front of people In Central Islip, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Central Islip to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design company In Central Islip to work with you to achieve real results. Exceptional designs developed by our website design company help your business and secure results!

Central Islip lead generation on Facebook
target your audience In Central Islip with Facebook

Reaching Your Prospects In Central Islip on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Targeting those who have been to your site in the past (retargeting);
  • Potential customers that are enthusiasts of your page;
  • People who may have very similar interests (such as other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Central Islip is its ability to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

  • Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
  • For any organization who does business locally In Central Islip Facebook is a great way to reach your audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local ad company in Nassau County, SEO ad agency or remarketing agency
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design agency, our graphic design services or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Central Islip

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063