Facebook & Social Media Advertising In Central Islip

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Central Islip, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

After you reach people In Central Islip, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Central Islip to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to speak with our website design experts In Central Islip to aid you to maximize results. Powerful designs developed by our website design experts help you and secure results!

Reaching Your Prospects In Central Islip on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have related passions (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Central Islip is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Central Islip Facebook is a great method to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local advertising agency in Suffolk County, SEO consultants in Nassau or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display ads professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063